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1、外文翻译原文E-commerceWebSiteDesign:StrategiesandModlesMaterialSource:MCBUniversityPressAuthor:H.JosephWenTheWebisoneofthemostrevolutionarytechnologiesthatchangesthebusinessenvironmentandhasadramaticimpactonthefutureofelectroniccommerce(EC).ThefutureofECwillacceleratetheshiftofthepowertowardtheconsu
2、mer,whichwillleadtofundamentalchangesinthewaycompaniesrelatetotheircustomersandcompetewithoneanother.MoreandmorecompaniessetuptheirowncorporateLANsbyIntranet,applyExtranetandInternettoworkcollaborativelywiththeircustomers,suppliers,andpartners.TheInternetcanbringdownphysicalbarrierstocommerce,
3、almostimmediatelygivingeventhesmallestbusinessaccesstountappedmarketsaroundtheworld.Atthesametime,consumerscanconductbusinessandmakepurchasesfromcompaniespreviouslyunavailabletothem.Furthermore,companiesareabletoplacemarketingmaterialonInternetserversrangingfromsimpleadvertisingtocomprehensive
4、virtualbrochures.Intoday'sglobalmarketplace,fastreliableinformationisanecessityformostcompaniestoattainsomekindofcompetitiveadvantage.Forinstance,companiescancreateavirtualmarketplaceinwhichtoselltheirproducts.ThisvirtualmarketisuntappedandcouldreachmillionsofusersontheInternet24hoursaday.Elec
5、troniccommerceisdefinedasbuyingandsellingofproduct,servicesorinformationviacomputernetworks,mainlytheInternet.AsthefastestgrowingfacetoftheInternetandotherinformationtechnologies,ECoffersfunctionalityandnewwaysofdoingbusinessthatnocompanycanaffordtoignore・Thebasisformovingtoanelectroniccommerc
6、eisabeliefthatelectronicmarketshavethepotentialtobemoreefficientindevelopingnewinformation-basedgoodsandservices,findingglobalcustomersandtradingpartnerstoconductbusiness.ElectroniccommerceviatheInternetorthenextgenerationInternetProtocol,IPv6,willchangebusinessinstitutions,operationsandproduc
7、ts/servicesasweknowtodayJustasthetelephone,TV,fax,andE-mailchangedthewaybusinessesandconsumerscommunicate.Electroniccommercehasbecomeverypopularbecauseofthebenefitsandtheconvenienceitbringsalong.Thebenefitsincludeproductpromotion,costsa
