李宁与阿迪的营销策略对比report

李宁与阿迪的营销策略对比report

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时间:2019-11-27

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1、Beauties&pandateamAdidasreleaseresultsin2008Beijing2009onMarch6(Reuters)/prnewswireAsia/--recently,theadidasgroupreleasedthe2008annualfinancialreport,groupperformanceisoutstanding,onaglobalscalethefinancialindexhitarecordhigh・Calculatetheconditionofinvariablein2008,accordingt

2、otheexchangerate,theadidasgroupannualsalesincreasedby9%,thetotaiannualgrossprofitmarginreachedarecord48.7%ofannualdilutedearningspershareup20%・Undertheinfluenceoftheeuroexchangeratefloating,adidasgrouprevenuegrewby5%,from10.299billioneurosin2007to2008eurosin10.799billion.Adid

3、assponsorshiptothesuccessofthe2008OlympicGamesinBeijing,tofurtherstrengthentheadidasinChinaandtheglobalbrandstatus・Adidasthroughinnovativeproductsanduniquemarketingactivity,asChina,smarketforthefirstsportsbrand・Lining09publishedresultsTheOlympicGamesin2008istheturningpointofC

4、hina'ssportinggoodsmarket,butdramaticallyasaresult,notBeijingOlympicsponsorsadidasambitiouslyimplementationbeyondtheNikeplansinChina,butitsChineserivalliningaccidentallybeyondtheadidas・OnMarch17,liningreleasedinHongKongin2009annualreport,thesalesrevenueof8.387billionyuan,anin

5、creaseof25.4%・Thisresultmeansthatwillbemorethanadidas,lining'smarketshareinChina・Handoverthereportcardattheendof2008,withmorethan10billionyuantosecuretheChinesemarketfirst,Nikeadidasislessthan10billion.ThisyearonMarch3,adidasin2009full-yearresultsreportissueditsfull-yearnetpr

6、ofitfell61.9%,a16%dropingreaterChinabusiness・Onthebasisofcalculation,liningshouldoutperformadidas"slightly”.Liling"Princeofgymnastics*'lining,foundedin1989,thesportinggoodsbrand■…lining・LININGandcapitalletterLandNdeformationconstitutemaincolorstoredmodelling,symbolicfloatinth

7、eskyoftheredflagandburningpassionofyouth・LininghitAnythingispossible.Withitsaffinity,fashion,charmyouthelementssuchasleadingthemovementfashionableagain・Salesobject:women,aged25+leisurestyleformovement,consumerincomegenerallyis500-1749,isthepriceorientedconsumption,revealaffin

8、ity,friendlyandnationalglory.Wasselectedasthe1992BarcelonagamesChina

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