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1、2019-2020年高中英语《unit1Reading》教案牛津版必修4Step1:Lead—inEnjoyaveryinterestingvideo,please.Doesithaveaninterestingimpressiononyou,boysandgirls?Afterlearning“Weletotheunit”,weknowadsareakindofposterthatmakesuswanttobuyaproductoraservice.Whenyouseeacleveradvertisementinanewspaper,doyousaytoyourself,"Ah,that'
2、sgood.I'dliketohaveoneofthose?"Ordoyousay,"Whatliesaretheytellingthistime?Advertisementscanbeextremelyusefulandpersuasiveiftheyarehonest;ifyouhavebrokenyourpenandyouwanttobuyanother,youmaywanttolookatasmanyadvertisementsforpensasyoucanfind.Thatwillhelpyoutochoosethemodel,colorandpricethatyouaresati
3、sfiedwith.Butdoyouknowanybasicadvertisingknowledge?Therearetwobasictypesofadvertisements.Whatarethey?(mercialadvertisementsandpublicserviceadvertisements-PSAs)Today,we’lllearnsomethingaboutadvertisements.Pleaseanswerthefollowingquestions.1.Wherecanyoufindtheadvertisements?2.Doyoulikeadvertisementsi
4、nthemedia?3.Doyouthinkadsplayanimportantpartinourlives?Whyorwhynot?4.Doyouthinktherearetoomanyofthemandthattheyareeverywhere?5.Whatkindofthingscanbeadvertised?6.Whydopaniesandorganizationsadvertise?Whatkindofthingscanbeadvertised?(Someadvertisementsaremeanttosellproductsorservices,andsometomakepeop
5、lethinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp.)Step2:FastReadingforgeneralideas1.Skimandscanthetexttoanswerthequestionsonpage2.Answers:1.Tobuyaproductorserviceorbelieveinanidea.2.Publicserviceadvertisements.3.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.2.Listen
6、tothetapeaboutthetextandfinishPartC1onpage4.AnswersC11.Theyaremostmonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandtelevision.2.Amercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice,whileapublicserviceadvertisementisoftenplacedforfree,andisintendedtoeducatepe
7、opleaboutissueswhichaffectpublicwelfare.3.Becausealthoughtheadvertisementsdonotlie,theydonottellyouthepletetruth.4.In1996.5.BecausePSAsaremeanttobehelpful,andfollowingtheadviceinPSAs,wecanoftenlearnalot.Ste
