战略分析总结的例子：SummaryExampleofStrategyAnalysis

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1、SummaryExampleofStrategyAnalysis3.0FinancialsHistoryCapitalizationASPP&LObjectivesvsProjectionsIRR4.0Strengths5.0Weaknesses6.0Conclusion1.0MarketingStrategyOptionsEnvironmentProspectCompetitionProductSuccessAnalysis2.0OperationalFactorsYourBusinessManagementConsiderationsRatiosStrategyAnalysis

2、1.0MarketingStrategyThisreportanalyzesthepotentialforHiLightInctoimplementanyofthreegenericstrategies:costleadership,differentiationorfocus・Withinthoseitthenconsidersmorespecificstrategiessuchaspricing,promotionanddistributionstrategies.ACOSTLEADERSHIPSTRATEGYisbasedontheenterprise^abilitytoco

3、ntroltheiroperatingcostssowellthattheyareabletopricetheirproductsorservicesverycompetitivelyandstillgeneratehighprofitmargins,thushavingasignificantcompetitiveedge.ADIFFERENTIATIONSTRATEGYinvolvestheofferingofaproductorservicethatisclearlyuniquewhencomparedtoalternatives.Uniquenesscantakemanyf

4、ormssuchasbrandimage,technology,functionality,customerservice,dealernetworksandmanyothers.Itislikelythatdifferentiationwillinvolveacombinationoftwoormoreoftheseforms.AFOCUSSTRATEGYmaybethemostsophisticatedofthegenericstrategies,inthatitisamore'intense1formofeitherthecostleadershipordifferentia

5、tionstrategy.Itisdesignedtoaddressa,ffocusedtfsegmentofthemarketplace,productformorcostmanagementprocessandisusuallyemployedwhenitisrYtappropriatetoattemptanfacrosstheboard*applicationofcostleadershipordifferentiation.Itisbasedontheconceptofservingaparticulartargetinsuchanexceptionalmanner,tha

6、totherscannotcompete・Usuallythismeansaddressingasubstantiallysmallermarketsegmentthanothersintheindustry,butbecauseofminimalcompetitionprofitmarginscanbeveryhigh.OptionsHiLightIncisenteringthemarketwithSmart-Liteintheintroductorystageoftheproducttype*smarketlifecycle・Theintentistouseanaggressi

7、vemarketpenetrationpricingstrategy.ThisisconsistentwithSmart-Litebeingpricedbelowtheaverageofthecompetitiveproductpricesduringthefirstyearoftheanalysisperiod・HiLightIncwilldotheirownmanufacturingofSmart-Litewhilepursuingsomeverticalinte