联合利华企业分析报告

联合利华企业分析报告

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时间:2020-01-15

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1、......ⅠABriefOverviewoftheCompanyIntroductiontoUnileverLifepartnersWithmorethan400brandsfocusedonhealthandwellbeing,nocompanytouchessomanypeople’slivesinsomanydifferentways.Ourportfoliorangesfromnutritionallybalancedfoodstoindulgenticecreams,affordablesoaps,luxurious

2、shampoosandeverydayhouseholdcareproducts.Weproduceworld-leadingbrandsincludingLipton,Knorr,Dove,Axe,Hellmann’sandOmo,alongsidetrustedlocalnamessuchasBlueBand,PureitandSuave.ResponsiblebusinessSinceUnileverwasestablishedinthe1890s,brandswithasocialmissionhavebeenatthe

3、coreofourbusiness,andnowcorporateresponsibilityunderpinsourstrategy.In2010welaunchedtheUnileverSustainableLivingPlan–asetoftargetsdesignedtohelpusdeliverourobjectiveofgrowingourbusinesswhileminimisingourimpactontheenvironment.Toembedsustainabilityintoeverystageofthel

4、ifecycleofourproducts,we’reworkingwithoursupplierstosupportresponsibleapproachestoagriculture.We’realsolearningfromNGOsandotherorganisations,recognisingthatbuildingatrulysustainablebusinessisnotsomethingwecandowithoutexpertadvice.Webelievethatasabusinesswehavearespon

5、sibilitytoourconsumersandtothecommunitiesinwhichwehaveapresence.Aroundtheworldweinvestinlocaleconomiesanddeveloppeople’sskillsinsideandoutsideofUnilever.Andthrough学习好帮手......ourbusinessandbrands,werunarangeofprogrammestopromotehygiene,nutrition,empowermentandenvironm

6、entalawareness.Impact &innovationWerealiseinnovationiskeyto ourprogress,andthroughcutting-edgesciencewe’reconstantlyenhancingourbrands,improvingtheirnutritionalproperties,taste,fragrance,orfunctionality.Weinvestnearly€1billioneveryyearinresearchanddevelopment,andhave

7、establishedlaboratoriesaroundtheworldwhereourscientistsexplorenewthinkingandtechniques,applyingtheirexpertisetoourproducts.Consumerresearchplaysavitalroleinthisprocess.Ourunrivalledglobalreachallowsustogetclosertoconsumersinlocalmarkets,ensuringweunderstandtheirdiver

8、seneedsandpriorities.AboutourbrandsFromlong-establishednameslikeLifebuoy,SunlightandPond’stonewinnovationssuchasthePureitaffordable

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