资源描述:
《联合利华企业分析报告》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、......ⅠABriefOverviewoftheCompanyIntroductiontoUnileverLifepartnersWithmorethan400brandsfocusedonhealthandwellbeing,nocompanytouchessomanypeople’slivesinsomanydifferentways.Ourportfoliorangesfromnutritionallybalancedfoodstoindulgenticecreams,affordablesoaps,luxurious
2、shampoosandeverydayhouseholdcareproducts.Weproduceworld-leadingbrandsincludingLipton,Knorr,Dove,Axe,Hellmann’sandOmo,alongsidetrustedlocalnamessuchasBlueBand,PureitandSuave.ResponsiblebusinessSinceUnileverwasestablishedinthe1890s,brandswithasocialmissionhavebeenatthe
3、coreofourbusiness,andnowcorporateresponsibilityunderpinsourstrategy.In2010welaunchedtheUnileverSustainableLivingPlan–asetoftargetsdesignedtohelpusdeliverourobjectiveofgrowingourbusinesswhileminimisingourimpactontheenvironment.Toembedsustainabilityintoeverystageofthel
4、ifecycleofourproducts,we’reworkingwithoursupplierstosupportresponsibleapproachestoagriculture.We’realsolearningfromNGOsandotherorganisations,recognisingthatbuildingatrulysustainablebusinessisnotsomethingwecandowithoutexpertadvice.Webelievethatasabusinesswehavearespon
5、sibilitytoourconsumersandtothecommunitiesinwhichwehaveapresence.Aroundtheworldweinvestinlocaleconomiesanddeveloppeople’sskillsinsideandoutsideofUnilever.Andthrough学习好帮手......ourbusinessandbrands,werunarangeofprogrammestopromotehygiene,nutrition,empowermentandenvironm
6、entalawareness.Impact &innovationWerealiseinnovationiskeyto ourprogress,andthroughcutting-edgesciencewe’reconstantlyenhancingourbrands,improvingtheirnutritionalproperties,taste,fragrance,orfunctionality.Weinvestnearly€1billioneveryyearinresearchanddevelopment,andhave
7、establishedlaboratoriesaroundtheworldwhereourscientistsexplorenewthinkingandtechniques,applyingtheirexpertisetoourproducts.Consumerresearchplaysavitalroleinthisprocess.Ourunrivalledglobalreachallowsustogetclosertoconsumersinlocalmarkets,ensuringweunderstandtheirdiver
8、seneedsandpriorities.AboutourbrandsFromlong-establishednameslikeLifebuoy,SunlightandPond’stonewinnovationssuchasthePureitaffordable