联合利华企业分析

联合利华企业分析

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时间:2019-08-05

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1、ⅠABriefOverviewoftheCompanyIntroductiontoUnileverLifepartnersWithmorethan400brandsfocusedonhealthandwellbeing,nocompanytouchessomanypeople’slivesinsomanydifferentways.Ourportfoliorangesfromnutritionallybalancedfoodstoindulgenticecreams,affordablesoaps,l

2、uxuriousshampoosandeverydayhouseholdcareproducts.Weproduceworld-leadingbrandsincludingLipton,Knorr,Dove,Axe,Hellmann’sandOmo,alongsidetrustedlocalnamessuchasBlueBand,PureitandSuave.ResponsiblebusinessSinceUnileverwasestablishedinthe1890s,brandswithasoci

3、almissionhavebeenatthecoreofourbusiness,andnowcorporateresponsibilityunderpinsourstrategy.In2010welaunchedtheUnileverSustainableLivingPlan–asetoftargetsdesignedtohelpusdeliverourobjectiveofgrowingourbusinesswhileminimisingourimpactontheenvironment.Toemb

4、edsustainabilityintoeverystageofthelifecycleofourproducts,we’reworkingwithoursupplierstosupportresponsibleapproachestoagriculture.We’realsolearningfromNGOsandotherorganisations,recognisingthatbuildingatrulysustainablebusinessisnotsomethingwecandowithout

5、expertadvice.Webelievethatasabusinesswehavearesponsibilitytoourconsumersandtothecommunitiesinwhichwehaveapresence.Aroundtheworldweinvestinlocaleconomiesanddeveloppeople’sskillsinsideandoutsideofUnilever.Andthroughourbusinessandbrands,werunarangeofprogra

6、mmestopromotehygiene,nutrition,empowermentandenvironmentalawareness.Impact &innovationWerealiseinnovationiskeyto ourprogress,andthroughcutting-edgesciencewe’reconstantlyenhancingourbrands,improvingtheirnutritionalproperties,taste,fragrance,orfunctionali

7、ty.Weinvestnearly€1billioneveryyearinresearchanddevelopment,andhaveestablishedlaboratoriesaroundtheworldwhereourscientistsexplorenewthinkingandtechniques,applyingtheirexpertisetoourproducts.Consumerresearchplaysavitalroleinthisprocess.Ourunrivalledgloba

8、lreachallowsustogetclosertoconsumersinlocalmarkets,ensuringweunderstandtheirdiverseneedsandpriorities.AboutourbrandsFromlong-establishednameslikeLifebuoy,SunlightandPond’stonewinnovationssuchasthePureitaffordablewaterpurifier,our

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