市场营销实施计划书(marketingplan)模板

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1、MARKETINGYOURBUSINESSFORSUCCESSWORKSHOPINTRODUCTIONMARKETINGYOURBUSINESSFORSUCCESSWORKBOOKTrainingModule-3WorkshopObjectivesBytheendofthisworkshop,youshouldbeableto:*Determinethepurposeofthemarketingplan-Identifystrategiesforconductingmarketresearch-Identifyadvantagesofma

2、rketresearch*Determinewhatthemarketingplancontains-Targetmarket-Competition-Product/service-Marketingbudget-Location-Pricingstrategy-Promotionalstrategy*List-advantagesofdevelopingamarketingplan-disadvantagesofdevelopingamarketingplan*Prepareamarketingplanoutline*Developa

3、neffectivemarketingstrategy-Advertisingstrategy-PromotionalstrategyMARKETINGYOURBUSINESSFORSUCCESS-THEMARKETINGPLAN-UNDERSTANDINGTHEMARKETPLACEMarketingplaysavitalroleinsuccessfulbusinessventures.Howwelltheplanyoudevelopmarketsyourbusiness,alongwiththemanagementandfinanci

4、almanagementplans,willultimatelydetermineyourdegreeofsuccessorfailure.Thekeyelementsofasuccessfulmarketingplanareto1)knowyourcustomers--theirlikes,dislikesandexpectations,and2)toknowyourcompetitors--theirstrengthsandweaknesses.Byidentifyingthesefactors,youcandevelopamarke

5、tingstrategythatwillallowyoutoarouseandfulfillcustomersneeds,betterunderstandcompetitorsandidentifychangesinthemarketplacethatcanaffectyourbottomline.Thepurposeofthemarketingplanistodefineyourmarket,i.e.,identifyyourcustomersandcompetitors,tooutlineastrategyforattractinga

6、ndkeepingcustomersandtoidentifyandanticipatechange.Yourbusinesswillnotsucceedsimplybecauseyouwantittosucceed.Ittakescarefulplanningandathoroughunderstandingofthemarketplacetodevelopastrategythatwillensuresuccess.UnderstandingtheMarketplaceGenerally,thefirstandmostimportan

7、tstepinunderstandingthemarketistostudyitthroughmarketresearch.Inthecaseofafranchise,thefranchisorhasdevelopedamarketingprogram,soyouwillneedtoreviewtheprogramheorshehasprovided.Lookovertheplantodeterminewhatproduct/serviceyouwillofferandwriteadescriptionofit.Eventhoughafr

8、anchisorhasdescribedyourproductorservice,itisagoodideatodevelopandwriteyourowndescriptionbecause