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ID:47123188
大小:156.50 KB
页数:31页
时间:2019-08-08
《市场营销计划清单书(marketingplan)实用模板》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、实用文档MARKETINGYOURBUSINESSFORSUCCESSWORKSHOPINTRODUCTIONMARKETINGYOURBUSINESSFORSUCCESSWORKBOOKTrainingModule-3WorkshopObjectivesBytheendofthisworkshop,youshouldbeableto:*Determinethepurposeofthemarketingplan-Identifystrategiesforconductingmarketresearch-Identifyadvantagesofmarketresearch
2、*Determinewhatthemarketingplancontains-Targetmarket-Competition-Product/service-Marketingbudget-Location-Pricingstrategy-Promotionalstrategy*List-advantagesofdevelopingamarketingplan-disadvantagesofdevelopingamarketingplan*Prepareamarketingplanoutline*Developaneffectivemarketingstrategy-
3、Advertisingstrategy-PromotionalstrategyMARKETINGYOURBUSINESSFORSUCCESS-THEMARKETINGPLAN-UNDERSTANDINGTHEMARKETPLACEMarketingplaysavitalroleinsuccessfulbusinessventures.Howwelltheplanyoudevelopmarketsyourbusiness,alongwiththemanagementandfinancialmanagementplans,willultimately文案大全实用文档dete
4、rmineyourdegreeofsuccessorfailure.Thekeyelementsofasuccessfulmarketingplanareto1)knowyourcustomers--theirlikes,dislikesandexpectations,and2)toknowyourcompetitors--theirstrengthsandweaknesses.Byidentifyingthesefactors,youcandevelopamarketingstrategythatwillallowyoutoarouseandfulfillcustom
5、ersneeds,betterunderstandcompetitorsandidentifychangesinthemarketplacethatcanaffectyourbottomline.Thepurposeofthemarketingplanistodefineyourmarket,i.e.,identifyyourcustomersandcompetitors,tooutlineastrategyforattractingandkeepingcustomersandtoidentifyandanticipatechange.Yourbusinesswilln
6、otsucceedsimplybecauseyouwantittosucceed.Ittakescarefulplanningandathoroughunderstandingofthemarketplacetodevelopastrategythatwillensuresuccess.UnderstandingtheMarketplaceGenerally,thefirstandmostimportantstepinunderstandingthemarketistostudyitthroughmarketresearch.Inthecaseofafranchise,
7、thefranchisorhasdevelopedamarketingprogram,soyouwillneedtoreviewtheprogramheorshehasprovided.Lookovertheplantodeterminewhatproduct/serviceyouwillofferandwriteadescriptionofit.Eventhoughafranchisorhasdescribedyourproductorservice,itisagoodideatodevelopandwriteyourowndescri
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