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ID:45596133
大小:156.50 KB
页数:31页
时间:2019-11-15
《市场营销策划资料(marketingplan)资料标准模板》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、'MARKETINGYOURBUSINESSFORSUCCESSWORKSHOPINTRODUCTIONMARKETINGYOURBUSINESSFORSUCCESSWORKBOOKTrainingModule-3WorkshopObjectivesBytheendofthisworkshop,youshouldbeableto:*Determinethepurposeofthemarketingplan-Identifystrategiesforconductingmarketresearch-Identifyadvantagesofmarketresear
2、ch*Determinewhatthemarketingplancontains-Targetmarket-Competition-Product/service-Marketingbudget-Location-Pricingstrategy-Promotionalstrategy*List-advantagesofdevelopingamarketingplan-disadvantagesofdevelopingamarketingplan*Prepareamarketingplanoutline*Developaneffectivemarketingstr
3、ategy-Advertisingstrategy-PromotionalstrategyMARKETINGYOURBUSINESSFORSUCCESS-THEMARKETINGPLAN-UNDERSTANDINGTHEMARKETPLACEMarketingplaysavitalroleinsuccessfulbusinessventures.Howwelltheplanyoudevelopmarketsyourbusiness,alongwiththemanagementandfinancialmanagementplans,willultimately'
4、determineyourdegreeofsuccessorfailure.Thekeyelementsofasuccessfulmarketingplanareto1)knowyourcustomers--theirlikes,dislikesandexpectations,and2)toknowyourcompetitors--theirstrengthsandweaknesses.Byidentifyingthesefactors,youcandevelopamarketingstrategythatwillallowyoutoarouseandfulfi
5、llcustomersneeds,betterunderstandcompetitorsandidentifychangesinthemarketplacethatcanaffectyourbottomline.Thepurposeofthemarketingplanistodefineyourmarket,i.e.,identifyyourcustomersandcompetitors,tooutlineastrategyforattractingandkeepingcustomersandtoidentifyandanticipatechange.Yourb
6、usinesswillnotsucceedsimplybecauseyouwantittosucceed.Ittakescarefulplanningandathoroughunderstandingofthemarketplacetodevelopastrategythatwillensuresuccess.UnderstandingtheMarketplaceGenerally,thefirstandmostimportantstepinunderstandingthemarketistostudyitthroughmarketresearch.Inthec
7、aseofafranchise,thefranchisorhasdevelopedamarketingprogram,soyouwillneedtoreviewtheprogramheorshehasprovided.Lookovertheplantodeterminewhatproduct/serviceyouwillofferandwriteadescriptionofit.Eventhoughafranchisorhasdescribedyourproductorservice,itisagoodideatodevelopandwriteyourownde
8、scriptionbec
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