商务英语Unit2参考答案

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1、Unit2BrandsPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thispartto

2、tals20points,onepointforeachsentence.C1Abrandcanbeaname,atermorasymbol.Itisusedto______________aproductfromcompetitors’products.AdifferBcompeteCdifferentiateDcompareB2Brandsshouldaddvaluetoproducts.It’sa_______________effectwherebyoneplusoneequalsthree.AenergyBsyn

3、ergyCcoordinationDcollaborationD3Thebetter-knownthebrandname,themorepeoplewantto_______it_______.Acopy…offBsend…offCbreak…offDrip…offA4InthepastCalvinKleintookarelativelypassive_______________tothecounterfeitproblem.AapproachBmethodCwayDmodeB5Butassalesandbrand___

4、_____________haverisen,CalvinKleinhasbecomeanincreasinglypopulartargetforAsianandEuropeancounterfeiters.AimageBawarenessCmanagementDloyaltyD6I’mworriedaboutthesalesoftherangeoffragranceswe________________twoyearsago.AsoldBmountedCimpoundedDlaunchedB7Theadvertstate

5、d–jokingly–that7millionpointswereneededforsomeoneto____________thejet.AdeclareBclaimCannounceDspecifyB8Abusinessstudent,JohnLeonard,intendstotakePepsiColato_______________regardingthepromotionbecausehethinkstheyshouldgivehimtheprize.AhomeBpoliceCschoolDofficeD9Cus

6、tomershavebecomelessloyaltobrandsandaremorewillingto____________tolower-pricedcoffeeproducts.AtradeinBtradeforCtradeupDtradedownC10Itis________________asanexclusivegroundcoffeeforgourmets.AproducedBmadeCpromotedDsoldA11Thankyouforthe_____________orderofFebruary2fo

7、r28,800raincoats.AcaptionedBcaptioningCtocaptionDcaptionC12YourorderwillbereadyforshipmentbyFebruary28andbepacked_________seaworthycontainers.AbyBthroughCinDwithin5D13Ourraincoatsarenowpackedinapolythenebageachandtheninacardboardbox,12dozen______________acarton.Ai

8、nBatCbyDtoC14Eachcartonis____________withapolythenesheetandsecuredbyoverallstrapping.AliningBlineClinedDtolineB15Inaddition,thepackingislight________wei