商务英语Unit2参考答案

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1、Unit2BrandsPartIBusinessVocabularyDirections:Thereare20incompletesentencesinthispart.ForeachsentencetherearefourchoicesmarkedA,B,CandD.ChoosetheONEthatbestcompletesthesentence.ThenmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecenter.Thispa

2、rttotals20points,onepointforeachsentence.ClAbrandcanbeaname,atermorasymbolItisusedtoaproductfromcompetitorsproducts.AdifferBcompeteCdifferentiateDcompareB2Brandsshouldaddvaluetoproducts.Ifsaeffectwherebyoneplusoneequalsthree.AenergyBsynergyCcoordinationDcollab

3、orationD3Thebetter-knownthebrandname,themorepeoplewanttoit.Acopy...offBsend...offCbreak...offDrip...offA4InthepastCalvinKleintookarelativelypassivetothecounterfeitproblem・AapproachBmethodCwayDmodeB5Butassalesandbrandhaverisen,CalvinKleinhasbecomeanincreasingly

4、populartargetforAsianandEuropeancounterfeiters.AimageBawarenessCmanagementDloyaltyD6Fmworriedaboutthesalesoftherangeoffragranceswetwoyearsago.AsoldBmountedCimpoundedDlaunchedB7Theadvertstated-jokingly一that7millionpointswereneededforsomeonetothejet.AdeclareBcla

5、imCannounceDspecifyB8Abusinessstudent,JohnLeonard,intendstotakePepsiColatoregardingthepromotionbecausehethinkstheyshouldgivehimtheprize.AhomeBpoliceCschoolDofficeD9Customershavebecomelessloyaltobrandsandaremorewillingtotolower-pricedcoffeeproducts.AtradeinBtra

6、deforCtradeupDtradedownCIOItisasanexclusivegroundcoffeeforgourmets.AproducedBmadeCpromotedDsoldAllThankyoufortheorderofFebruary2for28,800raincoats.AcaptionedBcaptioningCtocaptionDcaptionC12YourorderwillbereadyforshipmentbyFebruary28andbepackedseaworthycontaine

7、rs.AbyBthroughCinDwithinD13Ourraincoatsarenowpackedinapolythenebageachandtheninacardboardbox,12dozenacarton.AinBatCbyDtoC14Eachcartoniswithapolythenesheetandsecuredbyoverallstrapping.AliningBlineClinedDtolineBl5Inaddition,thepackingislightweightandthereforeeas

8、ytohandle.AtoBinCatDforA16Sinceapolythenebagisusedforeachraincoat,itisattractiveandforwindowdisplay.AallreadyBalreadyCallreadinessDreadinessB17regardtopackingincartonsforyourorder,