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1、NationwideEntrepreneurialEra----WeChatBusinessLearnedfromthelastpresentor,nowwehaveknownthatWeChatbusinessisanewE-Commercemodelandservesasaplatformforcompaniesandindividualstorunbusiness.SoforbusinessstarterswhowanttostartabusinessonWeChat,itisthefirstthingtoknowaboutthefeaturesofthistypeofbusinessm
2、odel.Features--ForB2CSales1.OnemoreopportunitytoaccesspotentialcustomersAsyoucanseefromthegraph,thenumberofWeChatmonthlyactiveuserskeepsgrowingsinceitwasreleasedin2011andhasreached697millionbytheendof2015,becomingthemostusedmobileapplicationinAsia,asreportedbyXinhuaNewsAgency.Well,forbusinesses,this
3、largenumberofusersmeansalargepossibilitytoreachouttomorepotentialcustomersonWeChat.2.AneasierwayformarketingForbusinesses,WeChatisanewmarketingplatformwhichprovidesthemwithaneasywaytobroadcastpromotionsandengagetheirfollowers.Usually,theydothisbyencouragingthepotentialfollowerstoscantheirQRcodewithg
4、iftsordiscounts.Typicalmarketingstrategies,likedistributingluckymoney,issuinge-coupons,offeringincentivesforsharingbusinessinformationinWeChatMomentsarepopularwaysforbusinessestointeractwithcustomersandtomaintaincustomerloyalty.3.AneffectiveO2OtoolFortraditionalbusinesses,suchashotels,whoseproductso
5、rservicescannotbepackedupandshippedtoconsumers,WeChatcanserveasaneffectiveonlinetoofflinetooltohelpthemtakeadvantageoftheInternet.Anothergoodexampleis,Zaocanjia--adelivertohomebreakfastserviceavailablethroughWeChat.TheteammakeanddeliverbreakfasteverymorningtosubscribersofitsWeChatsubscriptionaccount
6、.Bythisway,thebusinesscanfindandattractNetusersandbringthemofflinethroughWeChat.--ForC2CSalesWeChatalsohassomeobviousadvantagestostartaprivatebusiness.1.LowStart-upCostIt’smucheasiertoopenastorefrontonWeChat,sinceyoucansimplystartyourbusinessviayoursmartphoneinjustafewseconds,mostimportantly,it’sfre
7、eofchargeatpresent!Soforpeoplewhodon’thavemuchmoneybuthaveplentyoftimeandwanttoearnsomeextramoney,suchashousewives,white-collarworkersandcollegestudentslikeus.WeChatistheveryplatformweneed.2.Wordofmou
