1、1.0Section11.1PESTLPolitical:There was increasing public and government concern about binge drinking and the consequent antisocial behaviour, particularly in city centres. So that the Martin is a noted euro-sceptic and in 2002 printed 500,000 beer mats and put up 10,000 tosave the pound.Economic:
2、The supermarket began selling drinks.This result in people drinking at home and this company lose its competitive prices.SoJDsavedthepound.Social: J D Wetherspoon does not serve complimentary crisps with baguettes. Customers thought that the fried food is not healthy.Also, they began to reduce th
3、e wine drinking.Then J D Wetherspon plc develops a kind of low ethanol wine.Technological:JDhave plasma screens and can show TV programmers.Thereisa ventilation system (costing more than £100,000) which aims to ensure thatcustomers do not leave smelling of smoke.Legal: The ‘tied house’ system ha
4、d been broken by a ruling from the Monopolies could operate.Thegovernmentconcernaboutbingedrinking,sothepubneedestablisharangeofrules.There was a law severely limited the number of pubs, so JD as a retailer stepped into market had gotten many advantages.1.2SWOTStrength:The kids can eat in the bar
5、 parents. In addition, they lower the price of beer sold to a wide range of real beer.Moreover, JD places great importance on listening to and acting on, it has two-way communication from members of staff on all aspects of the business about the feedback.Weakness:JDcannotmeetthesocial-cultureeve
6、nitdidhaveTVscreensanditspeacefulmottoisalsonolongerfitted.SothatthepubscannotsolicitthosecustomerlikemusicorTVlover.In 2001, J D had long been a stock market favourite but the share price also fell. Opportunities:Pubsarenotonlyprovidebreakfast,butalsobuiltadedicatedfamilydiningareawhichmakechil
7、drenandadultseattogether.JD also begun developing budget hotel, this can develop another market and increase the profit of J D . JDused to have a clear idea that it can choose what sort of pubs it wished to operate and
