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1、WORD格式编辑整理Assessmenttask1OutcomecoveredAlloutcomes(1-5)Section1:(a).ThePESTELanalysisheadingareaframeworkinwhichenvironmentalinfluencearecategorizedintosixmaintypes:political,economic,socio-cultural,technological,,environmentalandlegal.1.P:politicalforces,asthepoliticalarenahasahugeinfluenceupon
2、theregulationofbusinessandthespendingofconsumersandotherbusinesses.Thepoliticalisincludinggovernmentstability,taxationpolicy,socialwelfarepoliciesandthetraderegulations.InourcaseofJDWetherspoonplc,theMonopoliesandMergersCommissiontakearulingaboutbrokenthe‘tiedhouse’system,thisrulinglimitedthebre
3、wersellingthebeerandbrewingthebeeratsametime.Andthegovernmentpaysattentionforthedisadvantage.2.E:economicforces,asthestateofatradingeconomyintheshort-termandlong-terminfluencethewealthofapopulation.Theeconomicisincludinginterestrates,inflation,anddisposableincomeandproductseasonalityandsoon.Abou
4、ttheJDWetherspoonplc,inthestartoftwentyfirstcentury,JDWetherspoonwasfacingmuchmorecompetition.Theretaillicensingmarkinghadadaptedtothechangesinthe‘tiedhouse’systemandotherretailpubchainslikeRegentInnsandPunchTavernshadbeendevelopingtheirbusinesses.Andthesupermarketbegansellingdrinksalsohaveinflu
5、enceonthecompany.3.S:socio-culturalforces.Suchasreligionanddemographicsimpactuponproductdesignandspendingbyconsumers.Itincludeslifestyletrends,educationlevel,populationdemographicsandsocialresponsbilityInthecase,peoplemoreandmorecarefullytotakeattentionontheirhealth,sotheybegantoreducethewinedri
6、nking.ThenJDWethersponplcdevelopsakindoflowethanolwine.4.T:technologicalforces,suchasinformationtechnologyinfluencesproductionmethods,andtransportationinfluencesmarketpenetrationandproductcosts.Itwillincludespeedofintroductionofnewtechnologies,innovations/developmentsandconsumerbuyingoptionsands
7、oon.Inthecase,withthetechnologicaldevelop,thebeercanbebottledandsellinginthemarket.Becauseofthis,peopleisn’tneedtodrinkbeeronlyinthepubs.ThiscandecreasethesellshareoftheJDWetherspoon.5.L:legalforces,suchasproductsafetyinflue
