资源描述：
《星巴克研究报告_英文》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、....KathleenCorrigan,JessieHuang,YangLiu,&BrendanSullivanReportandAnalysisACCT770101ProfessorM.Crowley学习参考....StarbucksHistoryandMissionStarbucksisapremierroaster,marketerandretailerofspecialtycoffee,operatingin68countries.Formedin1985,StarbucksCorporatio
2、n’scommonstocktradesontheNASDAQunderthesymbol"SBUX.”ThefirstStarbucksopenedinthe1971,takingitsnamefromacharacterinHermanMelville’s19thcenturynovel,MobyDick.Atthistime,Starbuckssoldonlywholeroastedcoffeebeans.In1982,HowardSchultzjoinedStarbucksandeventuall
3、ypurchasedthecompanyin1987.SchultzredirectedthetrajectoryofStarbucksbasedonabusinesstriptoItaly,wherehevisitedMilan’sfamousespressobars.Impressedbythecultureandpopularity,hetriedtoimitatewhathesawinItaly,givingrisetothecurrentiterationofStarbucksasahubfor
4、communitiestocomeanddrinkcoffeeinapleasantenvironment.AfterStarbucks’initialsuccessinSeattle,thecoffeeshopexpandedthroughouttheU.S.,andthenglobally.Inthe1990s,Starbucksbecomethefirstcompanytoofferstocktoitspart-timeemployees.In1992,Starbucksbecameapublicl
5、ytradedcompanywithaninitialpublicofferingof$17.Atthistime,thecompanyhad165stores.Inthe2000s,Starbucksrosetobecomeaworld-leadingbrand,surpassingmorethan6,000locationsglobally(Fig.1,TheDailyTelegraph).(Fig.1)Fromitsinception,Starbucks’missionstatement,“Toin
6、spireandnurturethehumanspirit–oneperson,onecupandoneneighborhoodatatime,”hashelpedformitscorevalues:·Creatingacultureofwarmthandbelonging,whereeveryoneiswelcome.·Actingwithcourage,challengingthestatusquoandfindingnewwaystogrowourcompanyandeachother.·Being
7、present,connectingwithtransparency,dignityandrespect.·Deliveringourverybestinallwedo,holdingourselvesaccountableforresults.学习参考....·Weareperformancedriven,throughthelensofhumanity.Inturn,thesevalueshavehelpeddriveStarbucks’strategyandhelpeddifferentiateth
8、ebrandinacompetitiveindustry.IndustryandProductsStarbucksoperateswithinthespecialtycoffeeshopandquick-servicerestaurants(QSRs)industryspace.Thecompany’sbusinessmodelreliesuponsalesfrompurchasing,roasting,andsellingh
