亚马逊（Amazon）称霸电商的秘诀

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1、Amazon.comtheHiddenEmpireThreedigitalenginestoreshapeanddominateretailAmazon.com:adigitalshoparoundthecorner……andadigitalcolossus.Didyouknow:allthesecompaniesbelongtoAmazon…Didyouknow:Amazonisalso…AmazonBasicsAmazon-brandedelectronicproductsAmazonFreshsellsanddeliversgroceriesinSeat

2、tleAmazonStudiosonlinesocialmoviestudioAmazonWarehouseDealsoffersdiscountsonrefurbishedproductsDidyouknow:AmazonhashadoneofthefastestgrowthsintheInternet’shistory…Revenuesreachedwithinfirst5years$2,8bn$1,5bn$0,4bneBayGoogleAmazonAmazonandeBayresultsfrom1995to2000,Googlefrom1998to200

3、3.EventhoughZyngaandGrouponappeartohaveanevenquickergrowth,theyhaven‟tbeencomparedbecause1-saleshavenotbeenofficiallydisclosed2-theyhaven‟treachtheirfifthyearDidyouknow:AmazonWebServicesdrivesthesecompanies…Didyouknow:Amazon.comisagiant…E-commerceY/YgrowthforQ12011+38%3×growthofmark

4、etMarketcap$90bn2×marketcapCustomers137m2×#customersEmployees33,70015×morethanAnnualrevenue$34bn16%morethanInternettrafficrank16thbeforeRetailbrand1stbeforePaidout$1.2bntobuySource:Amazon.com,Alexa,Brandz.MarketcapitalizationasofApril2011.Why?Avision…From1994,JeffBezosknewhecouldcre

5、atearetailwebsitethatwouldnothavethelimitationsphysicalbusinessesencounter.“Youcouldbuildastoreonlinethatsimplycouldnotexistinanyotherway.Youcouldbuildatruesuperstorewithexhaustiveselection;andcustomersvalueselection.”JeffBezos…servedbygreatexecution&innovationDigitalEngine:Adigital

6、leverprovidingasignificantadvantagetooutperformone'scompetitorsHighfixedandvariablecostsNegligiblevariablecostsNoreal-timemetricsReal-timeoptimizationSlowinnovationprocessA/Btestingandfull-sizeprototypesLimitedreachNophysicalfrontier:worldwidemarketLimitedspaceUnlimitedinventoryandc

7、ategoriesSlowinventoryturnoverEver-improvingmetrics&optimizationOnebyone,JeffBezoscarefullyassessedthetrueadvantagestheInternetwouldgivehim,andpushedthemtotheirboundariesDigitalengine#1NolimitsHowAmazonfostersaveryclassicalbusinessmodelwiththeInternet’sspecificadvantages.Notthatdisr

8、uptiveofamodel:“sel