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1、AnalysisofMinuteMaidofExternalEnvironmentOTTeammembersStudentIDDivisionofworkWuWanhang0807100118Presentation，substituteproductandbuyeranalysis,CMPanalysisDiscussionofthenumberoftimes：totallythree(1)9/2310:00(2)9/241&00(3)9/2615:00OpportunityofMinuteMaid1、National
2、politicalandlegalpolicies,directlyorindirectlysupportthedevelopmentofthefruitjuiceindustry.Forexample,therelevant1awsandregulationsreliefjuiceindustryadvertisingcostsandcorporateincometax,makingthecostlowercosts.2、TherapideconomicdevelopmentinChinatoprovidefavora
3、bleconditionsfortheMinuteMaiddevelopment.Beveragemanufacturingindustry,includingthegrowthoftheindustryconstitutesamajordrivingforceforChina，srapideconomicdevelopment.3、Inmulti-culturalcChina,everygatheringoftraditionalfestivalsprovidefavorablemarketforMinutemaid.
4、InChinesetraditionalfestivallikespringfestival,Minutemaidprovidedascriesoffestivccommercialorpromotion.4、UnderstrnidtheChinesejuicebeveragepreferences.MinutemaidtakefruitgrainofdrinktosatisfyChinesetaste.5、Tosomeextent,theMinutemaidgrasptheinternationalleadingtec
5、hnologytoestablishitsbrandposition.MinuteMaidproduceu1trahigh-pressuresystemstokeepjuicefresh1ongerandelimirmtebacteriawithoutaffectingtasteornutritionalcontent.6、That"sachallengefornewentrantsforthejuiceindustryhasenteredamaturestage.Newentrantshavetoinvestaloto
6、fmoneytothefactory,includingCreatebrand,advertisinginvestment，graduallydeveloptheirownmarketingcharmels,itwon'tbesoeasyasyouthink.7、Theweakbargainingpowerofbeveragepackingindustry.BeveragepackingindustryhavesomanyfactorieslikePET,PPbottles,andasepticcoldfilling,l
7、eadtothecompanyhasvariouschoice,andsurelyreducethebargainingpowerofsuppliers.8^Corporatevaluesfitconsumerpreferences.MoreandmoreChinesegraduallypayattentiontohealth.Theylikenatural,nutritious,cnvironmentalandhcalthyfood.Andotherconsumptiontrendisdiversificationan
8、dLowconcentrationfruitjuiceisstillpopular.9、Youngandmiddle-agedarethemainforceofmarketconsumption,arealsoMaidtargetcustomers.Youngandmiddle-agedwomenarcmastert
