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1、AnalysisofMinuteMaidofInternalEnvironmentSWStrengthsofMinuteMaid1.Tosomeextent,theMinutemaidgrasptheinternatiormlleadingtechnologytoestablishitsbrandposition.MinuteMaidproduceultrahigh-pressuresystemstokeepjuicefreshlongerandeliminatebacteriawithoutaffectingt
2、asteornutritionalcontent.2.Widelyproductlines.Inadditiontoproducevarietyofflavorofjuice,therearealsonewproductthatbeiryinmilk.3.StrongFinancialResourcesFinancialResourcesmain!yabouttheircashflowcapacity,asafruitjuiceindustryleaderandagoodsales,addtothesuccess
3、fulexperieneeofhistorytellustheirfinancialresourcesisstronger.1.HigherinnovationabilityAlwaysthefirsttointroducediffcrcntiatedproductsandalsopursueinnovationinbottles.2.Maturesalesstrategy.Coca-colahasaverystrongsalesstrate^y,knownasthe3Astrategy,3aconstitute
4、thecoreoftheentireCoca-colamarketing.3.Corporatevaluesfitconsumerprefercncos.MoreandmoreChinesegraduallypayattentiontohea1th.They1ikenatural,nutritious,environmentalandhealthyfoodthatwiththesamevalueofMinuteMaid.4.Highlevelsofhumanresource.EmployeesneedAvarie
5、tyofabilitieslikeintegrity,strongachievementmotivation,gooddecision-makingjudgment，strategicthinkingskills,innovaliveworkattitude,enhanceconsumervalue,theabilitytoadapttochange,fullofthesenseofresponsibilityandteamworketc.5.Higherbrandawarcncss.Internationalm
6、arket，s1argestfruitjuicedrinksenterprisewerprices,themostconvenientcharmeltoprovideconsumerswithproducts.6.Advancedmanagementtechniqueswireless.Wirelesstechnologyminimizethecostofwiringandchangesignifiedntlysimplifyprocessofinstailingdigitalsignageinthestore,
7、andwirelessasOnlinemeetingtools,stakeholderswi11verymuchappreciatetheconvenienceandflexibilityofwirelesstechnology.7.Goodinternalcommunication.Theemployeelistentomarketingdepartment，slatestproductlaimches,eventsintroduced,ortheoperationdepartment'sanalysisthe
8、developmenlofmarketsituationwhentheluncheonswerehold.1.Goodincentivesystem.SPARCRewardsfacedwithdifferentperiodforthedifferentbehavior.WeaknessesofMinuteMaid1.FrequentpoisoningofMinuteMai
