客流量分析报告_(初稿)

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1、.....2009年2-5月客流量分析报告2009年2-5月，营销部组织各片区实施开展了为期4个月的客流量调查，营销部和各专卖店作了大量细致的工作，得到全国专卖店的积极配合。在有限样本量下，我们汇总分析了四个月的人流量、成交率、客单价（均指单店单天平均值），现将有关情况报告如下：1.2-5月人流量分析：四个月人流量统计显示，节假日的进店人流量远高于日常进店人流量，节假日全国人流量48人，日常全国人流量30人，高出60%。时间片区2月人流量3月人流量4月人流量5月人流量平均人流节假日常节假日常节假日常节假日常节假日常北京493056325128

2、17374332成都片区2101576539643011375东北19232518221646272821福建66408337543330245834广东海南47234021321827183720河北天津47286826402429204625河南安徽46274526452633214225湖北32252515272027202820湖南41278818393037245125江苏29278545734353256035晋蒙宁31213021232124232722山东32205920281925193619陕甘新藏483548353126

3、29243930上海613012247804148257836四川重庆50407537442233215030万州片区39233232483818203428云贵广西34213819301516123017浙江30264325292534253425重庆片区89587641594254367044全国平均442966354328342448302.2-5月成交率分析：学习参考.....片区2月节假2月日常3月节假3月日常4月节假4月日常5月节假5月日常节假平均日常平均北京45.81%42.38%41.07%46.88%33.67%44.33%

4、64.71%43.24%46.32%44.21%东北70.92%65.57%76.00%66.67%62.18%61.88%58.70%48.15%66.95%60.57%福建17.55%15.94%21.69%16.22%21.23%22.51%33.33%25.00%23.45%19.92%广东海南25.53%30.43%37.50%33.33%39.27%37.04%35.95%37.06%34.56%34.47%天津河北26.27%29.04%29.41%30.77%31.50%31.41%34.48%35.00%30.42%31.5

5、6%河南安徽20.64%24.36%60.00%42.31%31.11%38.46%30.30%28.57%35.51%33.43%湖北50.42%50.40%80.00%66.67%77.78%77.50%77.87%75.00%71.52%67.39%湖南28.95%34.42%47.73%72.22%47.51%45.30%31.56%40.83%38.94%48.19%江苏49.00%43.00%36.47%33.33%26.72%30.23%28.14%32.33%35.08%34.72%晋蒙宁32.61%37.00%53.33%4

6、2.86%43.48%38.10%40.68%36.14%42.53%38.53%山东54.84%51.82%52.54%50.00%69.33%72.33%40.00%41.84%54.18%54.00%陕甘疆藏24.45%18.21%25.00%18.60%34.10%22.66%34.48%20.83%29.51%20.08%上海20.77%25.07%21.70%20.17%22.33%19.87%27.08%28.00%22.97%23.28%川渝29.89%28.44%35.65%26.81%26.65%30.15%27.27%2

7、8.57%29.87%28.49%云贵49.82%42.73%60.53%57.89%43.33%46.67%64.06%61.85%54.44%52.29%浙江54.74%45.30%37.59%39.10%72.41%44.00%31.28%29.35%49.01%39.44%成都　　18.62%22.84%33.46%27.16%26.56%30.00%26.21%26.67%重庆32.87%32.93%63.16%60.98%25.44%25.40%25.93%30.56%36.85%37.47%万州25.73%33.24%50.00

8、%31.25%36.82%33.33%33.33%30.00%36.47%31.96%全国平均36.71%36.13%44.63%40.99%40.96%39.39