2016学年国际商务商务英语考卷(附答案)

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1、某某大学专业.年级.班级姓名学号2015—2016学年第二学期期末考试试卷试卷名称：商务英语题号一二三四五六七八总分复核得分得分I.BusinessKnowledge:Choosetherightansweraccordingtowhatyouhavelearnedintheunits.WriteyourchoicesontheAnswerSheet.(10’)1.Whichofthefollowingarethetwomajormethodsofads?A.AdsinthepressandonTV.B.BroadcastingandInternet.C.Sponsoringpopula

2、reventsandputtingposters.D.Sendingleafletsandtelephoningpeopleathome.2.WhichisNOToneofthemainformsofbusinessorganizations?A.PartnershipB.SoleProprietorshipC.CorporationsD.Jointstockcompany3.WhatisthemeaningofMarketing?A.Toattractconsumers’attention.B.Tomakecompaniesmorefamous.C.Thesetofactivities

3、undertakentostimulatesatisfactoryexchangesofgoodsandservices,D.Toinformconsumersabouttheirproductsorservices.4.Whichofthefollowingtermsrequiresthesellertopayfortheinsurance?A.CFRB.FASC.FOBD.CIP5.Thefourmajorelementsofmarketingmixincludeproduct,price,placeand.A.promotionB.peopleC.producersD.public

4、6.Thatgroupofpresentandpotentialcustomersthatafirmaimstopleasewithitsgoodsandservices.Thatis.A.customersB.targetmarketC.companyD.organization第页共7页7.Whichofthefollowingtermsrequiresthesellertopayforthecostsifcustomersformalitiesintheexportingcountry?A.FACB.EXWC.FASD.Ex-factory8.Whichofthefollowing

5、isthemeaningofmonetarypolicy?A.Thepolicytoconcernwhetherthegovernmentspendingincreaseornot.B.Alaworrulegoverningtheinternalaffairsofanorganization.C.Adocumentissuedbythecompany.D.Governmentpolicytocontrolthesizeofthenation’smoneysupply.9.Underwhichtermdoesthesellerhavenoobligationtocontractforcar

6、riage?A.DEQB.FACC.CIFD.CIP10.ThedefinitionofbarterisA.Togainthegoodwillofthepublic.B.Tosellitsproductsorservicesmoreeasily.C.Asystemwheregoodsareexchangeforothergoodsandnotsoldformoney.D.Tohelpmanagementestablishpoliciesandpractices.题号12345678910答案ACCDABADBC得分II.Afterreadingthefollowinglostofterm

7、sforcapital,youarerequiredtofindouttheChineseequivalentsinthetablebelow.Thenyoushouldputthecorrespondinglettersinthebrackets.(10’)A.initialcapitalB.frozencapitalC.fixedassetsD.realestateE.MultiearnerfamiliesF.Portfolio