资源描述：
《星巴克在中国市场的营销策略》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、沈阳工业大学毕业设计（论文）外文翻译资料论文题目：星巴克在中国市场的营销策略译文题目：StarbucksmarketingstrategyinChina学院:专业:学号:学生姓名:指导教师:完成时间:管理学院市场营销070503049王栖桐于丽娟2011年03月23日摘自1、《FindingtheNextStarbucks:HowtoIdentifyandInvestintheHotStocksofTomorrow》，MichaelMoe.2、《TheStarbucksEx-perience:5PrinciplesforTurningOrdina
2、ryIntoExtraordinary》,JosephMichel1i.StarbucksCoffeeCompanywasfoundedin1971,istheworld"sleadingspecialtycoffeeretailer,Starbucksbakedandbrandowners.Varietyofitsretailproductsincludetheworld'stop30coffeebeans,hand-madeespressoandavarietyofhotandcoldcoffeedrinks,deliciouspastrie
3、sfreshfoodandvarictyofcoffeemachines,coffeemugsandothermerchandise.Inaddition,thecompanyandjointventurepartnersthroughtheproductionandsalesofbottledFrappuccinocoffeedrink,doubleespressoandicecreamshake,throughmarketinganddistributionagreementoutsideoftheconvenienceretai1sites
4、intheproductionandsaleofStarbuckscoffeeandcreamliqueur,andcontinuetoexpandTazoteas,StarbucksmusicCD-ROMandothernewproductsandbrands.In1987,thecurrentchairmanHowardSchultzacquiredStarbucks.Sincethen,afewblockstoleadtheircompaniesthroughthebusinessdcvclopmentmilestoncs.June1992
5、,StarbucksCoffeeCompanyasthefirstprofessionalsuccessfullisting,thecompanypromotedtherapidgrowthandbranddevelopment.ThecompanyhasbeeninNorthAmerica,LatinAmerica,Europe,MiddleEastandthePacificRimhasmorethan37countries,morethan12,000coffeeshops,andemploysover117,000people.Fora1o
6、ngtime,thecompanyhascommittedtoprovidecustomorswiththehighestqualitycoffeeandservice,andcreateaunique"Starbucksexperience'7,sothatStarbucksstoresaroundtheworldinadditiontotheworkplaceandbecomealifeoutsidethewarmandcomfortablehome,〃thethirdlivingspace"•Atthesametime,thecompany
7、continuedtoreflectthecorporatesocialrcsponsibilitythroughvariousactivitiescontributctothecommunity,improvetheenvironment,thereturnofpartnersandcoffeeproducingareasfarmers.GiventheuniqueStarbuckscorporatecultureandphilosophy,thecompanyformanyyearsbytheU.S./zFortune〃magazine"s〃
8、MostAdmiredCompanies."StarbucksoptimisticaboutChina"shugemarketpoten
