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1、DifferentmeaningofcoloursinEastandWest__________Abstract:TherearealotofwordsusingtodiscribecolourinbothEnglishandChineselanguage.Itisthesecolorwordsmakethelanguageexpressionmorevividandfullofvariety.Althoughthesecolourwordsareapproximatelysameinthereconceptualmeaning,therea
2、redifferentculturalconnotationofthesamecolourwordofthetwolanguage.ThisarticlepointsoutthedifferentculturalconnotationofcolourwordswhichbornsindifferentcultureenvironmentthroughtheanalysisofserveralcommoncolourwordsinChineseandEnglishlanguageandexpoundthereasonofthat.Inorder
3、toimprovecommunicativeabilityandavoidcultureconflict.KeyWords:ColourWords,CultureCommunication,EnglishandChineseLanguage.Theso-calledcolorwordsisthewordswhichexpressakindofcolour.Ascolourisakindofvisualeffect,humanswhichhavethesamephysiologymechanismandsameopticnervestructu
4、reshouldhavethesameperceptiononcolouratroot.However,thedifferenceonlivingenvironment,psychologicalfactors,religiousbelief,thinkingmethodandculturalbackgroundwillgivethecolourwordsdifferentpragmaticmeaning.SothattheEnglishandChinesenationalityhavethedifferentassociativemeani
5、ngonthesamecolour,someofwhichareevenonthecontrary.Comparisonofconnotationoncolourwords:1.RedRedisthemostadvocatedcolourinChineseculture.Itisthecolourofsun.Thesunbringswarmandbrightsunshinetoallthingsontheearthandletthemgrowsup.Inchineseculture,redisthesymbolofhappinessandfo
6、rtune.AlongtotheChineselanguage,posperousiscalled“红火”,goodluckiscalled“红运”,beingpopulariscalled“走红”,abeautifulwomaniscalled“红颜”,”红袖”.RedisalsothesymbolofrevalotioninthemodernhistoryofChina.TheearlyarmyoftheCommunistPartyiscalled“TheRedArmy(红军)”.Andamanisbothsocialist-minded
7、andprofessionallycompetentiscalled“又红又专”.Inaddition,redcanalsostandforEnviousandjealous,forinstance“眼红”.Butinwesternculture,redisthecolourofblood.Oncesomebodylosetoomuchblood,hewillfacingdeath,sothatinmostcases,redhasthederogatorysence.Astheexample:“inthered”meansloss;“reda
8、lert”meansemergencyalert;”redtape”meansgobbledygook;and“redbattle”meansbloodybattl
