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1、郑州航空工业管理学院工商管理系2009年毕业论文基于“奶粉事件”的我国企业危机管理研究以三鹿奶粉事件为例指导老师：孔令富作者姓名：田方劫学号：050207235郑州航空工业管理学院工商管理学院二零零九年四月ChineseEnterprise，sActualitiesofCrisisManagementandSolutionsCrisismanagementisarequiredcourseofamodernenterprise,abusinessnomatterhowgood,willbefacedbylargeorsmallcrisis・Crisismanage
2、mentinthemodernenterprisemanagementisveryimportant,enterprisescanpromotechangeandinnovation,andexperienceintheenterprisetorespondquicklytocrisisandreducethelossesincurredbyenterprises.Aftertheanalysisingofthesituationofcrisismanagement,authorsfoundthattherearesomanyproblemsincrisisman
3、agementofChinesecompanies,suchastheabilitytoidentifylow-riskmanagers,notgoodatmanagingthemedia,thelackofbusiness,suchasalong-termvision.BasedonthecasesofSanlumilkpowdercrisismanagement,aswellasotherforeignenterprisestotideoverthecrisisinanalysis,wctryingtofindexcellentChineseenterpris
4、esandtransnationalcorporationsinthegapsincrisismanagement:suchasthelackofadetailedcrisismanagementplan,donothavewiththemediaandthepubliceffectivemeansofcommunication,crisismanagementabilitytodealwith,soastosolveChinaledtoalackofenterpriseriskmanagementapproach一theestablishmentofaneffe
5、ctivecrisismanagementsystem・WeintroducttheauthorRobertHeathproposedcrisismanagement〃4R〃modeltoreducethemanagement,preparationmanagement,responsemanagement,recoverymanagement,analysisoftraditionalChinesecultureontheimpactofcorporatecrisismanagementinChineseenterprisesthestatus,andthena
6、malysis,thereasonsforSanluGroup'sbankruptcyandenlightenment・ProposedtoenhancethecapacityofChineseenterprisestocrisismanagementmeasures・Chineseenterprisestostrengthentheawarenessofcrisismanagement,crisismanagementtoaddressweaknesses,setupacomprehensivecrisismanagementsystemandimprovecr
7、isismanagementcapabilities,canbeevenatthedomesticmarketaccountedforaworldmarketplace・摘要一概述（一）企业危机管理的内涵6（二）企业危机的种类特性以及处理原则7（三）“4R”模式与企业危机管理9二中国企业危机管理的现状分析11（-）中国企业危机管理的现状12三鹿奶粉事件带给企业危机管理的启示1515（-）带给企业危机管理的启示17（-）三鹿奶粉事件始末（三）分析19四提升中国企业危机管理能力的对策研究21（一）危机缩减管理21（二）危机防范管理22（三）危机反应管理2326（四）危
8、机恢复管理
