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1、AbstractElectricpowerindustryisnotonlythecapitalandtechnologyintensiveindustries,butalsoanimportantpartofpublicutilitiesinchina.Foralongtime,Chinahasbeenimplementedtheintegratemonopolysystemofgeneration,transmission,distributionandthesalesofelectricpower,leadingtoweakcompetitionandloweffi
2、ciencyofpowerenterprises,soasthedevelopmentofmarketeconomyinChina,changetheelectricpowerindustrythemonopolypattern,promoteelectricpowerenteiprisestoparticipateinmarketcompetitionisrepresentthegeneraltrend.Atthesametime,alongwiththegradualformationoftheelectricitymarketinChina,thebuyer'sma
3、rket,coupledwithkerosene,naturalgas,petroleumandotheralternativeproductscontinuetoemerge,thecustomeronthepowersupplysideoftherighttochoosetocontinuetoincrease,whichwillalsocontributelargelytothepowersupplyenterprisemarketcompetitionfurtherintensified,inthisenvironment,thepowersupplyenterp
4、riseinordertoobtainabetterdevelopment,wemustre-examinetheirmarketingstrategy•ThispaperfromthedifferentiatedmarketingstrategyresearchandapplicationinelectricpowerenterprisesinChinainthebackground,purposeandsignificanceisdiscussed,andtheuseoftherelevanttheoryofmarketingmanagement,fromthecur
5、rentsituationofFujianElectricPowerCompanyservicemarketing,basedontheexistingproblemsofFujianElectricPowerCompanyservicemarketinganalysis,combinedwithFujianElectricPowerCompanyenvironment,politicalenvironmenteconomicenvironment,industryenvironmentandthemarketingandservice,operationability,
6、personnelandorganization,thelevelofscienceandtechnologyandotherinternalanalysis,opportunitiesandchallengesfacedbyFujianElectricPowerCompanyindetail,atthesametime,throughanalysis,putsforwardtheconcretestrategiesofFujianElectricPowerCompanymarketingservices.Wehopethatthisstudyabouttheapplic
7、ationofstrategiesdifferentmarketingstrategiesintheelectricpowerenterprisecanprovideguidelineastothedevelopmentofFujianElectricPowerCompanyandimprovementofitsmarketcompetitionabilityand,inthisway,canprovidetheoreticalsupportforthedevelopmentofbetterandpowerenterprise