外贸英语写作-推销信

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1、推销信一languagecharacteristics一具有吸引力Ournewproductspossessaveryattractiveappearanceaswellasnoveldesigns.Thediscountofferedbythemanufacturermakesthemachinesmuchmoreaffordable.Afterafewminutes’instruction,yourofficeworkers,too,canbeginmakingperfectcopiesinsixsecondsorless;if

2、youneedtensuchcopiesaday,the$500youspendforthemachinecanbesavedinthreemonths.二流畅性Sandrawrotealetter.ItwasaddressedtoChick.Hemanagesthefinancialsection.SandrawrotealettertoChick,themanagerofthefinancialsection.Thepurchasingdepartmentheadwashasorderednewcomputerstoexpedi

3、teworkinthebillingdepartment.Thepurchasingdepartmentheadexpectsthecomputerstoarrivenextmonth.Thepurchasingdepartmentheadwasorderednewcomputerstoexpediteworkinthebillingdepartmentandexpectsthemtoarrivenextmonth.三避免使用俚语陈词滥调和行话Themanager’snewreportstinks.BeofpoorqualitySi

4、dneyhasbeenthehottestsalesperson.MostsuccessfulThesalesmanagerstucktothegunsatthemeeting.MaintainedhispositionThepeopleinthepersonneldepartmentareheatingtheirheadsagainsttheballThepeopleinthepersonneldepartmentarebeingfrustrated.InterfacemeetParametersboundariesHogwash

5、nonsensePickyselectiveLousyunfavorableHottestmostsuccessfulTerrificexcenllentToldthesamestoryrevealedasimilarsituationAtigerbythetailishardtomatchBeatthemattheirowngameHadgoneupanotherblindalleytheresearchteamreportedanotherunsuccessfulexperiment二写作目的与准备工作写作目的准备工作要真正了解

6、自己的产品或是服务熟悉你的潜在顾客了解你的竞争对手三主要内容1引起潜在顾客的注意Incometaxeswillgoup10percent,thepapersaresaying.Youknowwhatthatmeansforthoseinourbusiness.Ourcityspendsmoreforalcoholthatforeducation.Whatifthebosscametoyourdeskandsaid,“Wearegoingtoincreaseproductionby13percentthisweek”?Apennysa

7、vedisapennyearned.Wouldyouliketoreduceyourrisingdomesticfuelcosts?Whynotenjoythecolorfulspringbyjoiningourtouristgroupafterabusywinter?Justimaginehowcomfortableitwillbewhenyoustrechoutyourtiredlimbsonyournewlydevelopedwhite-cloudwaterbed?2介绍产品或服务引起读者的兴趣和购买欲望Strainedeye

8、saffecthumanrelationships.That’sonethingtheWestviewAssociationofOfficeManagerslearnedfromtheirsixmonthsurveyofofficel