50个数字营销的重要衡量指标

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1、DIGITAL50MARKETINGMETRICSForCMOs,CDOs,CIOsandCFOs@ValaAfsharLead-to-CustomerConversionRateAratiothatshowsonaveragehowmanyleadsturnintopayingcustomers.Knowifyoursalesprocessworksornot.ShareofVoiceTheproportionofthetotalaudiencecommandedbyamediagrouporabrand

2、acrossitsfullrangeofmediaactivities.ShareofVoiceshowswhereyourankcomparedtoyourcompetitorswhenpeopletalkYourCompany’sadvertisingforagivenaboutyourindustry.product/Totalindustryadvertisingforagivenproduct.CPL–Cost-per-LeadTotalcostofgeneratingoneleadeitheri

3、ntotalorfromaspecificleadgenerationcampaign.Generatingleadsneedstobeasefficientaspossible.Totalinvestmentonmarketingcampaigns/totalleadsgenerated.SocialInteractionsThenumberoftotalinteractionsyoursocialmediaaccountreceivedoveraspecifictimeperiod.Focusoninc

4、reasingyoursocialinteractionstobuildrapportwithyournetwork.SocialMediaPageViewsThenumberoftimesawebpageisFocusingonsocialmedialedpageviewsviewedasaresultofbeingdirectedenablesyoutounderstandwhatcontentfromasocialmediachannel.trulyresonateswithyouraudience.

5、AmplificationRateTherateatwhichyourfollowerstakeyourcontentandshareitthroughtheirnetwork.Highertheamplificationrate,thefurtherthecontentwillreach.Numberofleadsgenerated/numberofcontactsmadeLeadVolumeAmountofleadsthatyouarereceivingfromcampaigns.Knowwhatpro

6、gramsarethemosteffectiveandconductreal-timemeasurements.LeadOriginationThefirstcontactpointforanewlead.Understandwhatactivitiesinfluenceyourpipeline.FollowerGrowthbyChannelChangeinthenumberoffollowersforagivensocialmediaaccount.Differentchannelswillgrowatd

7、ifferentrates.Focusyoureffortsonwhatisworking.ReturnonMarketingInvestmentProvidescriticalperformanceassessmentofmarketingcampaignsrelativetothemarketingspend.Quick,meaningfulmeasurementofcampaignsuccess.MarketShareMarketshareisyourcompany’spercentageofanin

8、dustryormarket’stotalsalesoveraspecifiedtimeperiod.Validatesyourpositioninthemarketandhelpsyoufine-tuneyouroverallmarketingplan.CPC–Cost-per-ClickAspecifictypeofcost-per-actionprogramwhereadvertiserspayforeac