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1、外文翻译MarketingandDevelopmentMaterialSource:InternationalJournalofLogisticsAuthor：ByCarloMcCarthy(E.J.Mccarthy),in1960,alsounderthemicro-marketingdefinition:Marketingistheresponsibilityofbusinessactivities,productsandserviceswillbedirectlyfromtheproducertowardstheconsumeroruserinordertomeetcust
2、omerneedsandtheachievementofthecompanyprofits,butalsoaprocessofsocio-economicactivitieswiththeaimtomeetthesocialorhumanneeds,toachievesocialgoals.thisdefinitionthanintheUnitedStates,althoughthedefinitionofmarketingassociationastepforwardthatmeetcustomerneedsandrealizethecompany'soperatingprof
3、itasagoal,buttwodefinitionsthatmarketingactivitiesareproductionactivitiesinthebeginningoftheendofthemiddleafteraseriesofbusinesssalesactivities,whenthecommoditytotheuserthehandsoftheend,theenterprisemarketingactivitiesandthereforeislimitedtothenarrowscopeofcirculation,ratherthanoperatingasabu
4、sinessforsalethroughouttheentireprocess,includingmarketingresearch,productdevelopment,pricing,distribution,advertising,publicityreports,salespromotion,marketingstaff,after-salesserviceandsoon.ChristianGrnroostothedefinitionandemphasizedthepurposeofmarketing:Marketingisintheinterestsofawhole,t
5、hroughmutualexchangeandcommitmenttoestablish,maintain,consolidateandconsumersandotherparticipantsintherelationshipbetweenthepartiestoachievethepurpose.thenewdefinitionof①JiangTaiwanthroughsonginthe"lineofyourmarketingwillnotdo,"stressedthechangesinmarketing,theuseofmarketingoftheEnglishmadeth
6、efollowingdefinition:"Whatismarketing?"Ontheliteral,the"marketing"inEnglishis"Marketing",ifthewordissplitintoMarketingoftheMarket(themarket)anding(English-stylemethodiscarriedout)Thistwo-part,andthatmarketingcanbeused"whenthemarketisnow"toexpresstheproduct,price,promotion,accessleadtochangesi
7、nsupplyanddemandofthedelicaterelationshipbetweenthetwosides.②2004years8months,inBoston.IntheAMA(AmericanMarketingAssociation)summerworkshoponteachingmarketing,AMAopenedanewdefinitionofmarketingontheveilinordertoupdatethepast20yearstheofficial
