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1、外文翻译原文MaterialSource:Marketingmanagement Author:PhilipKotlerEnterpriseinbeforefixingpricemustfirstdefinegoals.Pricinggoalsfortheenterprisemarketinggoalsasthefoundation,istheenterprisechoosepricingmethodandpricingstrategybasedonit.Becausepricinggoalistotheenterprisemarketingobjectivesandservice
2、,so,justasmarketingtargetcanberealizedthroughvariouschannels,enterpriseasthepricinggoalsalsohaveavarietyof.(a)ataprofitforpricinggoalsPriceprepabovecost,obtaintheoperationprofitisanyenterprisebusinessactivitiesofthebasicobjectives.Andcanobtaintheexpectedprofitsisdependslargelyonthesalepricefor
3、mulation.Sogetproperprofitswillbecomethemostcommonpricinggoals.Accordingtotheenterprisetoprofitexpectationsdifferentlevels,profitpricingtargetcandivideagainappropriateprofitpricing(orsaidthattargetprofitpricing)andmaximumprofitpricing.Appropriateprofitpricingistheenterpriseofaproductandservice
4、pricingenoughtoensureitsreachanestablishedgoalsmarginofprofitortargetprofitmargins.Usethispricingtargetcompaniesiscommonlyprescribedaccordingtoinvestmentprofitmargins,thencalculateunitproductprofitmargin,addittothecostoftheproduct,willbecometheproductsaleprice.Usethispricinggoal,mustpayattenti
5、ontotwoquestions.1,wantthedeterminationofreasonableprofitmargins.Saycommonly,expectedprofitmarginsshouldbeoverthebankdepositinterestrates,butcannottootall,setthepricetoohighconsumercannotacceptit.2,usethispricingtargetmustsatisfycertainconditions,namely,itsproductsarepopularproduct,afraidofcom
6、petition.Otherwise,theproductsellsdonotgoout,expectedinvestmentprofitscannotbeachieved.Maximumprofitpricingistheenterprisetoexpectthroughmakingahigherprice,thusrapidmaximisingprofitspricinggoals.Usethispricingtargettheenterprise,itsproductismuchinabsoluteadvantageposition.Forexampleenterprisen
7、ewproductlistingswantrapidrecoveryofinvestment,andobtainup6profitswithcompetitorslaunchspricecompetitiveadvantages,andusethistargetpricing.Ofcourseamaximumprofitpricingalsoincludetheenterprise'sproductsandservicesinaparticularsituationc
