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ID:461333
大小:58.50 KB
页数:9页
时间:2017-08-05
《发展一个营销计划【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、外文翻译原文DevelopingAMarketingPlanMaterialSource:HudsonValleyBusinessJournalAuthor:Hoag,RisaBIntroductionE-marketingmeansusingdigitaltechnologiestohelpsellyourgoodsorservices.Thesetechnologiesareavaluablecomplementtotraditionalmarketingmethodswhateverthesizeofyourcompanyoryourbusinessmodel
2、.Thebasicsofmarketingremainthesame-creatingastrategytodelivertherightmessagestotherightpeople.Whathaschangedisthenumberofoptionsyouhave.Thoughbusinesseswillcontinuetomakeuseoftraditionalmarketingmethods,suchasadvertising,directmailandPR,e-marketingaddsawholenewelementtothemarketingmix.
3、Manybusinessesareproducinggreatresultswithe-marketinganditsflexibleandcost-effectivenaturemakesitparticularlysuitableforsmallbusinesses.Thisguidedescribeshowtodevelopane-marketingplanandprovidesguidanceonimplementingthatplanandmonitoringitseffectiveness.Thebenefitsofe-marketingE-market
4、inggivesbusinessesofanysizeaccesstothemassmarketatanaffordablepriceand,unlikeTVorprintadvertising,itallowstrulypersonalisedmarketing.Specificbenefitsofe-marketinginclude:•Globalreach-awebsitecanreachanyoneintheworldwhohasinternetaccess.Thisallowsyoutofindnewmarketsandcompetegloballyfor
5、onlyasmallinvestment.•Lowercost-aproperlyplannedandeffectivelytargetede-marketingcampaigncanreachtherightcustomersatamuchlowercostthantraditionalmarketingmethods.•Trackable,measurableresults-marketingbyemailorbanneradvertisingmakesiteasiertoestablishhoweffectiveyourcampaignhasbeen.Youc
6、anobtaindetailedinformationaboutcustomers'responsestoyouradvertising.•24-hourmarketing-withawebsiteyourcustomerscanfindoutaboutyour9productsevenifyourofficeisclosed.•Personalisation-ifyourcustomerdatabaseislinkedtoyourwebsite,thenwheneversomeonevisitsthesite,youcangreetthemwithtargeted
7、offers.Themoretheybuyfromyou,themoreyoucanrefineyourcustomerprofileandmarketeffectivelytothem.•One-to-onemarketing-e-marketingletsyoureachpeoplewhowanttoknowaboutyourproductsandservicesinstantly.Forexample,manypeopletakemobilephonesandPDAswherevertheygo.Combinethiswiththepersonalised
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