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ID:461302
大小:93.50 KB
页数:15页
时间:2017-08-05
《Relevant factors for promotion on-line shopping in Serbia analysis【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、外文翻译原文Relevantfactorsforpromotionon-lineshoppinginSerbiaanalysisMaterital:technicstechnologieseducationmanagementAuthor:DragicaRadosav,ZeljkoEremicAbstractOn-linepurchaseisthespherethatisgettingonsignificanceincompaniesbusinessoperations.Contemporarybusinessmillieuisfaceduptofrequentchange
2、s.Themarkethasitsownchallenges,andcompaniesaremakingeffortstomeetthemonthebestpossibleway.Inrecentyearsveryimportantisneedforon-linepurchaseuseunderstandinginordertoachievecompetitiveadvantageingoodsandservicestrade.Forgoodbusinessstrategybuildingitisnecessarytoknowfactorsthataffecton-line
3、shoppingadvancementanduserelatingexistingknowledge.Influentialfactorsonbuyer’sattitudeabouton-linepurchasearenoted.Itisobservedthatcustomersunwillinglygivetheircreditcardsnumbers,butareveryinterestedinsavingtimewhileshopping,justastohavegreaterchoicepossibility,andtherebypayreducedpricesfo
4、rthesamegoodsorservice.Interestingfieldofthisresearchison-linepurchaseinSerbiaanditsobjectisusefulinformationonsubstantialfactorsofon-lineshoppinggatheredbypresentinginterviewsandanalysisresults.Theimportanceoftheresearchisinacquiringknowledgeaboutrespondentcategoriestendingtomorepositivev
5、iewabouton-linepurchaseandhowpersoneducatedininformaticsisinfluencedtorecognizeadvantagesofthiswayofbuying.Thisknowledgearebasicforessentialbusinessdecisionmaking.Pollingcarriedoutunderresearch,included974respondentreplies.Itwasexecutedbyquestionnairedistributedtoe-mailrespondent’saddresse
6、sandtheveryquestionnairewaspreviouslyappropriatelydesignedforthefollowingstatisticalanalysis.Thebasicpurposeofthisresearchwas,basedontheanalysisresults,topointtostatisticallyimportantinfluenceofbelongingtodemographiccategoryjustastoquestiontheimpactofinformaticstechnologyusinglevelontheres
7、pondent’sstandabouton-lineshopping.15Methodsusedforstatisticalanalysiswere:MultivariateTests,MultivariateAnalysisofVarianceandTestsofBetween-SubjectsEffects.Thepointsofviewonrelevantfactorsforon-linepurchaseimprovementwereintroducedastheresultofdifferentlevelo
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