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1、2019-2020年高考英语英语阅读理解专项突破复习In1939twobrothers,MacandDickMcDonald,startedadrive-inrestaurantinSanBernadino,California.Theycarefullychoseabusycornerfortheirlocation.Theyhadruntheirownbusinessesforyears,firstatheater,thenabarbecue(烤肉)restaurant.,thenanotherdrive-in.Butintheirnewoperation,theyoffere
2、danew,shortenedmenu:Frenchfries,hamburgers,andsodas.Tothissmallselectiontheyaddedonenewconcept:quickservice,nowaitersorwaitresses,andnotips.Theirhamburgerssoldforfifteencents.Cheesewasanotherfourcents.TheirFrenchfriesandhamburgershadaremarkableuniformiy,forthebrothershaddevelopedastrictroutine
3、forthepreparationoftheirfood,andtheyinsistedontheircooks’stickingtotheirroutine.Theirnewdrive-inbecameincrediblypopular,particularlyforlunch.Peopledroveupbythehundredsduringthebusynoontime.Theself-servicerestaurantwassopopularthatthebrothershadallowedtencopiesoftheirrestauranttobeopened.Theywe
4、recontentwiththismodestsuccessuntiltheymetRayKroc.KrocwasasalesmanwhomettheMcDonaldbrothersin1954,whenhewassellingmilkshake-mixingmachines.Hequicklysawtheuniqueappealofthebrothers’fast-foodrestaurantsandboughttherighttofranchise(特许经营)othercopiesoftheirrestaurants.Theagreementstruckincludedther
5、ighttoduplicatethemenu.Theequipment,eventheirredandwhitebuildingswiththegoldenarches(拱门).TodayMcDonald’sisreallyahouseholdname.ItsnamesforitssandwicheshaveetomeanhamburgerinthedecadessincethedayRayKrocwatchedpeoplerushuptoorderfifteen-centhamburgers.In1976,McDonald’shadover$1billionintotalsale
6、s.Itsfirsttwenty-twoyearsisoneofthemostincrediblesuccessstoriesinmodernAmericanbusinesshistory.1.Thispassagemainlytalksabout .A)thedevelopmentoffastfoodservicesB)howMcDonald’sbecameabillion-dollarbusinessC)thebusinesscareersofMacandDickMcDonaldD)RayKroc’sbusinesstalent2.MacandDickmanagedall
7、ofthefollowingbusinessesexcept .A)adrive-in C)atheaterB)acinema D)abarbecuerestaurant3.Wemayinferfromthispassagethat .A)MacandDickMcDonaldneverbecamewealthyfortheysoldtheirideatoKrocB)ThelocationtheMcDonaldschosewastheonlysourceofth