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1、Theincreasinglyfiercecompetitionbetweenenterprisesappearsalongwiththefast-developingtechnologicalinnovation,andmanycompetitorsarebeginningtoseizemarketandrelatedfieldwhichbelongtocertainenterprises'corebusiness,anditisnecessarytoreshapecorebusinessforenterprisestosurviveandachievesustainablegrow
2、th.Tosustaingrowth,identifyingcorporateunderlyinginvisibleassetisinevitable・Therefore,thisarticlefocusedonhowtoidentifycorporateunderlyinginvisibleasset,aimingtohelpenterprisestodistinguishsomeindistinguishablevalue,whichcontributestoreshapecorebusiness,andfinallyassistenterprisestoachievesustai
3、nablegrowth・First,thisarticlestartedwithcorporateunderlyingassetanditsrelatedconcepts,relevantdefinitionsofcorporateclientandassociatedtheoriesofcorporateexpandability,andrespectivelystated,onthebasisofliteratureresearch,thecleardefinitions,characteristicsandcomponentsofcorporateinvisibleasset,c
4、orporateclientandcorporateexpandability.Then,onthebasisoftheresearchofassociatedtheories,tostructurecorporateinvisibleidentificationsystem,thisarticlestatedfromthreedimensions:invisiblebusinessplatform,invisiblecorporateclientvalueandinvisibleexpandability,including14indexesintotal.Invisiblebusi
5、nessplatformcovers8indexes:invisiblebusinessplatformforrelatedproductandcustomer,invisiblebusinessplatformforshareofwallet,invisiblebusinessplatformforrelatedskills,invisiblebusinessplatformforrelatednetwork,invisiblebusinessplatformforrelatedsubversion,auxiliaryinvisiblebusinessplatformandnon-c
6、oreinvisiblebusinessplatform.Invisiblecorporatevaluecovers4indexes:customersegmentationinvisiblevalueexcavation,customertrustinvisiblevalueexcavation,customerdatainvisiblevalueexcavationandexternalborrowinginvisiblecustomervalue.Invisibleexpandabilitycovers2indexes:theexpandabilityofinvisiblefoc
7、usandtheexpandabilityofinvisibletalents.Finally,byusingAHPtoanalysiscollectedquestionnaires,studyingtheJTbankcase,thisarticlerc-rankcdtheweightofthe14indexes,foundoutcomparativelymoreinfluentialindexesinJTbankcase,assistsent
