日本在欧盟投资的市场潜力和定位【外文翻译】

《日本在欧盟投资的市场潜力和定位【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、外文翻译原文MarketPotentialandtheLocationofJapaneseInvestmentintheEuropeanUnionMaterialSource:providedbyMITPressinitsjournalAuthor:KeithHead,ThierryMayerAbstractWeinvestigatethehypothesisthatfirmsprefertolocate“wherethemarketsare.”Weuseatheoreticalmodeloflocationchoiceunderimperfectcompetitiontoforma

2、lizethisconcept.ThemodelyieldsaprofitfunctionincorporatingatermcloselyconnectedtothemarketpotentialindexintroducedbyHarrisin1954.Thelocationdecisionisafunctionofdemandinalllocationsweightedbyaccessibilitytoconsumers.Wealsoshowhowthespatialdistributionofcompetitorsshouldbefactoredintothelocation

3、choice.Wethenimplementthemodelempirically,comparingourtheoretically-derivedmeasureofmarketpotentialwithHarris’termandwithadhocagglomerationvariables.Oursampleconsistsoffirm-levellocationchoicesbyJapanesefirmsbetween1984and1995andweuseboththeinformationonthechoiceofcountryandthechoiceofregionins

4、ideeachcountryinouranalysis.Ourresultsshowthatmarketpotentialdoesmatterforlocationchoicebutthattraditionalagglomerationvariablesretainanimportantroleinthelocationdecision.“Wewanttobuildourplantswherethemarketsare.”InDecember1997,HiroshiOkuda,chairmanofToyota,usedthequoteabovetojustifyToyota’sde

5、cisiontobuildafactoryinnorthernFrance.Atthattime,analystsinthepresslargelyattributedthatdecisiontothelowmarketshareoftheJapanesecarmanufacturerinFrance(1%)andinEuropeingeneral(3%).TheToyotaexamplesuggeststhateveninthezero-tariffinternalmarketofEurope,firmsstillseeklocationswithsuperiormarketacc

6、ess.ThemanagersofToyotaapparentlythoughtthattheirexistingproductionsitesinGreatBritainwerenot“close”enoughtotheFrenchmarket.TheWallStreetJournalreportedthat“Toyota.hopestocapture3%[oftheFrenchmarket]afteropeningitsfactoryherein2001.”Thispaperconnectstwopreviouslydisparatestrandsoftheeconomicgeo

7、graphyliterature.Thefirststranddemonstratesastatisticaltendencyoffirmstomakethesamelocationdecisionaspreviousfirmswithsimilarattributes(suchasindustryandnationalorigin).Whilesuch“agglomerationeffects”appearregularlyinempiricalwork