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ID:457856
大小:254.00 KB
页数:14页
时间:2017-08-04
《日本在欧盟投资的市场潜力和定位【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、外文翻译原文MarketPotentialandtheLocationofJapaneseInvestmentintheEuropeanUnionMaterialSource:providedbyMITPressinitsjournalAuthor:KeithHead,ThierryMayerAbstractWeinvestigatethehypothesisthatfirmsprefertolocate“wherethemarketsare.”Weuseatheoreticalmodeloflocationchoiceunderimperfectcompetitiontoforma
2、lizethisconcept.ThemodelyieldsaprofitfunctionincorporatingatermcloselyconnectedtothemarketpotentialindexintroducedbyHarrisin1954.Thelocationdecisionisafunctionofdemandinalllocationsweightedbyaccessibilitytoconsumers.Wealsoshowhowthespatialdistributionofcompetitorsshouldbefactoredintothelocation
3、choice.Wethenimplementthemodelempirically,comparingourtheoretically-derivedmeasureofmarketpotentialwithHarris’termandwithadhocagglomerationvariables.Oursampleconsistsoffirm-levellocationchoicesbyJapanesefirmsbetween1984and1995andweuseboththeinformationonthechoiceofcountryandthechoiceofregionins
4、ideeachcountryinouranalysis.Ourresultsshowthatmarketpotentialdoesmatterforlocationchoicebutthattraditionalagglomerationvariablesretainanimportantroleinthelocationdecision.“Wewanttobuildourplantswherethemarketsare.”InDecember1997,HiroshiOkuda,chairmanofToyota,usedthequoteabovetojustifyToyota’sde
5、cisiontobuildafactoryinnorthernFrance.Atthattime,analystsinthepresslargelyattributedthatdecisiontothelowmarketshareoftheJapanesecarmanufacturerinFrance(1%)andinEuropeingeneral(3%).TheToyotaexamplesuggeststhateveninthezero-tariffinternalmarketofEurope,firmsstillseeklocationswithsuperiormarketacc
6、ess.ThemanagersofToyotaapparentlythoughtthattheirexistingproductionsitesinGreatBritainwerenot“close”enoughtotheFrenchmarket.TheWallStreetJournalreportedthat“Toyota.hopestocapture3%[oftheFrenchmarket]afteropeningitsfactoryherein2001.”Thispaperconnectstwopreviouslydisparatestrandsoftheeconomicgeo
7、graphyliterature.Thefirststranddemonstratesastatisticaltendencyoffirmstomakethesamelocationdecisionaspreviousfirmswithsimilarattributes(suchasindustryandnationalorigin).Whilesuch“agglomerationeffects”appearregularlyinempiricalwork
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