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1、ABSTRACTAsamodernmeansofcirculationandmanagementtechnology,Logisticswasgivenhighattentionintheworldandhasbeenwidelyusedtoobtainthefastdevelopmentintheproduction,circulation,serviceandotherfields,theLogisticsisbecominganimportantmeanstochangethemodeofecono
2、micoperationandenteiprisedevelopmentpattern.Theexpressindustryinchinaalsohasalargeproportioninthelogisticsindustry.ThispaperanalyzesondevelopmentstatusofChina'sexpressindustrydevelopmentbasedonMprivateexpressenterprisesine-commerceenvironment.Putforwardas
3、eriesofcountermeasuresandmeasuresaccordingtotheexternalenvironmentchallengesfacingMprivateexpressenteiprisesandinternalproblemsintheprocessofdevelopment,focusonthedemonstrationofthepracticalproblemsexistinginmanagementmodeofprivateexpressenterprisesinM.To
4、discussthenecessityandimportantsignificanceofMprivateexpressenterprisemanagementmode,theoptimizationoftransformationandupgrading,analysisofthevariousneedsintheimplementationprocesstoprepare(Service,management,organizationstructureetc.).Andputforwardconstr
5、uctivedevelopmentstrategies:Repositioningofthemarket,improvethecorecompetitiveness(Thedifferenceofmarketingandproductpositioning)；Optimizingnetworklayout,improveoperationalefficiency(perfectinformationnetworkconstruction);Strengthenoutletsdiwersificationo
6、fstraightbattalionmanagement(structuraladjustmentandtransformationandupgrading);Carryouthigh-endthirdpartylogisticsservice;Timelydevelopmentofownbrandbusinessenterprise.Onthisbasis,thispaperwillbebasedontheelectroniccommercefromtheperspectiveonthedevelopm
7、entofMprivateexpressenterprisesputforwardspecificsafeguardmeasures.ThepurposeistomakeMtheprivateexpressdeliveryenterprisescanknowtheirweaknessesandenvironmentintheincreasinglyfierceindustrycompetitionthreat,Makefulluseoftheirownadvantagesandopportunities,
8、formeditsownuniquemanagement,management,distributionmode,toreducelogisticscost,improvecompetitiveness,providesthehigh-qualityserviceforthecustomer,toconsolidateandenhancethestatusoftheindustry,sustainabledevelopment
