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1、外文翻译原文JointVenturesasanInternationalisationStrategyforSMEsMaterialSource:SurreyEuropeanManagementSchool,UniversityofSurrey,Guildford,Surrey,GU25XHUnitedKingdomandUniversityofSouthAustraliaAuthor:DavidA.KirbyandSTEFANkaiserCase1isalimitedpartnershiplocatedinSouthGermany.Fo
2、rovera100yearsithasbeenman-ufacturinghightechnologymechanicalcomponentsforthechemicalandpetrochemical,crudeoil,machinebuilding,coalrefining,powergeneration,shippingandmarineengineering,pulp,sugarproduction,etc.,industries.Itclaimstobethesecondmostimportantmanufacturerofme
3、chanicalcomponentsworldwidewithamarketshareof13percent.Inthefinancialyear1995,thefirmgenerated57percentofitsturnoveroverseasandhadsubsidiariesonallcontinentsexceptAfrica.ItestablisheditsChineseJointVenturein1995asthefirststepinestablishingitselfastheleadingsupplierofhigh-
4、qualitymechanicalcomponentsinChina.Priortosodoing,however,Case1hadestablishedin1982a“know-how”transferagreementwithaChinesecustomer,aStateOwnedEnterprisebasedinNorthEastChina.Forapaymentof£0.6million(US$0.95million)theChineseenterprisehadreceivedtherighttoproducethreediff
5、erenttypesofmechanicalcomponents,togetherwithtraining.Theagreementwasduetoexpirein1992andCase1wasnotverykeentocontinue,largelybecausetheGermanmanagerswhohadtovisitChinadidnotenjoythelocallivingconditions.However,bytheearly1990sthesewereimprovingandthefirmbegantoexploreopp
6、ortunitiesforcontractingwithalocalpartner.Atthesametime,oneofitsGermancustomers(aleadingmanufacturerofEngineeringProducts)wasinvolvedinnegotiationswithaChinesestateOwnedEnterpriseinEastChinatoestablishaJointVenturetomanufactureengineeringproducts.TheprospectiveChinesepart
7、nerhadamechanicalcomponentsdivisioninwhichtheGermanpartnerhadnointerest.Accordingly,italertedCase1totheopportunityandproposedthattheChineseenterpriseshouldbesplittoformtwoJointVenturesmanufacturingEngineeringProductsandMechanicalComponents,respectively.Followingadetailed,
8、month-longinvestigationofthefirmandthemarketopportunities,Case1decidedtoproceed.Itsprimaryreason
