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1、河北工业大学硕士学位论文宝硕门窗公司竞争战略研究姓名：尚勇申请学位级别：硕士专业：工商管理指导教师：吕荣杰20071001宝硕门窗公司竞争战略研究THECOMPETITIVEANDSTRATEGICRESEARCHOFBAOSHUOCOMPANYABSTRACTCurrently,Publiccompanyisthemainpowerandmostimportantsupportinthenationaleconomy.Byshareholdingreformandpeeloffassets,Publiccompanytomakeitssys
2、tembetter,andshakeoffitsloadtoforwardeasily.Especiallyexpenditsfinancingchannelsandpromoteitsspeedofdevelopment.However,theeconomiccircumstanceshavechangedathomeandabroad,especiallywhenchinajointWTO.Thecompanydevelopmentisrestrictedbyoriginalproductorientationandoriginalope
3、rationmode・Baoshuocompanyhavetofaceaboveproblemsasmanyothercompanies.Howthecompanytosuitthemarketandcompetition,andformulateanappropriatebusinessstrategyarebecomemoreimportantforboththeoryandpractice.Thesisusecompetitionstrategytheoryandmethodasaguidance,baoshuoasasubjectin
4、vestigated,tousethecombinativemethodbytheoryinvestigation,empiricalanalysis,qualitativeanalysisandquantitativeanalysis,practicalanalysisandbusinessforecast.Baseonthefullandaccurateinformationresearch,comprehensivelyandsystematicallyanalyzetheindustrialpolicy,supply-demandre
5、lation,productattribute,competingsituation,developmenttrendandfeatureinthisindustryenvironment;discusscompetitionstrengths,weakness,opportunityandthreats;onthebasisofthemarketsegment,targetmarketandproductorientation.Bringforwardbusinesscompetitionstrategy;changestrategytos
6、pecific,practicalandfeasibleplan.Thisthesishasfourchapters.Firstchapterwillanalyzeindustrialenvironmentandcompanyinternalenvironment,briefreviewtherelevanttheoryofstrategyselectionandpractice,astheframetheoryforcomingchapters・SecondchapterwillanalyzethecompetitionsofBaoshuo
7、Companyshouldfacefromthreefactors:macro-environment,industryenvironmentandindustrydevelopment.Thirdchapterwillanalyzethecompanystructure,productframeworkandbusinessoperationofBaoshuoCompany,combinewithpracticalsituation,usingSWOTanalysistoachieve••thecompanystrategyandcompe
8、titionadvantage.FourthchapterwilllistthestrategyimplementationofBaoshuoCompany.The
