勃农机械有限责任公司发展战略

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1、1211629密缓:分类S：UDC：——工商曹'理硕士(MBA)学莅论文勃农机械有限责任公司发展战略硕士研究生白英志指导教师龚福麒副教授学科、专业工商管理硕士c/VIBA)学位论文主审人徐建中教授哈尔滨工程大学1211629分类号：密级：UDC：编号：工商旨理硕士(MBA)学位论文勃农机械有限责任公司发展战略硕士研究生:白英志指导教师：龚福麒副教授工商管理硕士(MBA)学位论文主审人：徐建中教授哈尔滨工程大学2007年6月withtheref0rmandoPen•1ng—up,Ch•1na?sfarmmachinerymanufactur■1ng•1ndustrygetsthehiqhSP

2、eedtoeXtend,themanufacturingindustryinthenat•1ona1ec0nomythesPecificweighta1s0hadbiggerexa1tation•Withthedeepen•1ng0fref0rmand0pen•1ng—upandtheentry0ff0reignfarmmachinerypr0ductsthedomesticfarmmachinerydemandincreasedrapidly,China'Sfarmmachinerymanufacturingindustryhasgottheunprecedentedopportunit

3、yfordeve1opment.ThedevelopmentofreformofoldindustrialbasesinnorthwestbringsgoodopportunitiestothestateownedenterpriseinnorthwestofChina00itaiheisa1:eYourcc—basedcity,anditbadlyneedsthequickdevelopmentofotherindustriesbecauseofthelackoofresources.Howtochasethechantetomodulatethestructureofproducts&

4、organizationsandchangethemanagementmechanismthroughmakingdevelopingstramgyistheinevitablechoiceofthestateownedenterprise.1rh•1sPaPerdescr•1besthedeVe10pmentc0urse■thePr0duct•10nand0pemti0nandd0mesticandf0re•1gntradestatus0fBn0■mach•1neLtc■and0nthebas■1s0ftheab0Ve■1ta1s0descr■1besh0wt0p1an,c0ntr01t

5、hestrateg■1esandthepr0b1emS0f•1tsdeVe10pmentstrateg•1es■Thes01ut•10nst0theseprob1emsandtheeffectofdeVe10Pmentstrate西esf0ryearsarea1s0■1nc1uded•1nthepaper■Inana1ysis0fcases,thec0mpany'Sstrengths,weaknesses,0pp0rtun•1t•1esandcha11engesareresearchedthrou曲theenV■1r0nmenta1ana1ysis0ftheenterprisedeVe10

6、pmentenV■1r0n:ment・Point0uttheprob1ems0fthef0rmu1at•10n,•1mP1ementat10nandc0ntro10ftheenterpr•1sedeVe1opmentstrategy9andreas0nab1eP1acesofenterprisedeve1opmentstrategyformulationandimp1ementationprocess.Accordingtotheenvironmentofenterprises,theauthoranalyzesthebasisonwhytOmakethedevelopmentstrate

7、gy.Attheendoftheanalysis,theauthorproducestheadvices哈尔滨•嘲强大学.J:商管理硕士学位论文andcountermeasuretothecurrentdevelopingsituationoftheenterprises.Hea1soproducesthebasicdevelopingstrategyfortheenterpriseunderSWOTanalysis.K