资源描述：
《七台河电信公司移动业务营销渠道策略分析》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、AbstractWiththecontinuousimplementationofsystemreforminthetelecommunicationsindustryinrecentyears,thetelecommarketofChinaisgraduallyforminganewcompetitionpatterninwhichtheenterpriseshavecomparativelyequaloverallstrength.Marketingchannelisanimportantconnectionamongproducts,services
2、andcustomers.Thedevelopmentandoptimizationofmarketingchannelwillplaythemostimportantroleinthecorecompetitivepoweroftelecomcorporations.QitaiheTelecombranchisasubsidiarycompanyofChinaTelecom.Throughtheconstructioninrecentyears,themarketingchannelframeofQitaiheTelecomhasbeenbuiltupb
3、asically,andbeginstotakeeffect.Butwiththeconstantaggravationofthetelecommarketcompetition,theconstructionandmanagementworkofQitaiheTelecomcompany"marketingchannelhasexposedsomeprofoundquestions.Theexistenceofthesequestionswillinfluencetheeffectivefunctionofmarketingchannel.Thepape
4、rusingthemarketingchanneltheories,adoptsmethodsoftheoreticalresearchandinvestigation,adoptsmethodsofstandardresearchandempiricalresearch,analyzethepresentsituationofQitaiheTelecombranchmarketingchannelssystem,andexplorestheshortcomingsoftheexistingmarketingchannel.Basingontheabove
5、analysis,thepaperdiscussesmeasuretocontinueprocessoptimizationandimprovementmarketingchannelofQitaiheTelecom,putforwardthesuggestionsforthetelecomdevelopment,analyzesthewaystobuildatelecommarketingchannelsystemtthroughthechannelstructurecalculationmodelandintegerprogramming.Thepap
6、erpresentsthecultivationofsocialcorechannels,themobileterminalsupplysystemconstruction,channelmanagementorganizationalrestructuringandotherspecificmeasures.Meanwhile,inordertoimprovethesalesabilityandservicelevelofthemarketingchannels,Basedonthesystemtheory,thepaperanalyzesthefact
7、orsneededtoassessoperatorsofmarketingchannelandembodiesandstandardizesthesefactors.TheauthoralsoappliesAnalyticHierarchyProcessmodeltoassesstheoperatorsofmarketingchannel,holdsthatthetelecomenterprisesshouldbuildasoundinspirationsystem,andreformStore-basedchannel,thusimprovingthem
8、arketingcapabilitiesoftelecomente
