zs无线城市的盈利与实施策略分析

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1、AbstractAtPresent,TheBuildingandOperationofWirelessCityhasbeenoneofmainmeasuresforconfrontingforthedevelopmentofMobileInternetfromMobileOperato匚However,TheBuildingandOperationofWirelessCityhasnotbeenbringinprofitforMobileOperato匚ThishasbeenthemainproblemofWirelessCity.Foursection

2、sareincludedinthispaper.ThefirstsectionsummarizesthedevelopmentandinfluenceoftheValueChainTheoryathomeandabroad,summarizesWirelessCityconstructioncoursehomeandabroad.ThesecondsectionanalyzesthecurrentZSWirelessCityconstructionandoperationcharacteristics,summarizestheexistingprofi

3、tmodelsofZSWirelessCityandobstructivefactorsoftheexistingprofitmodels.Thisincludes:HighcommunicationcosthasbeeninthepresenceofthevariousdepartmentsofZSWirelessCity,TheZSgovernmenthasnotyetinvolvedintheconstructionofZSWirelessCity,externalpartnersarenotmuchstimulated.Thethirdsecti

4、onanalyzessomereasonsofblockingprofitabilitybycomparisonbetweenZSWirelessCityexistinginternalvaluechainandexternalindustrychain,ZSWirelessCityexistingvaluechainandZSMobileexistingvaluechain.Thisincludes:OperationcostshaveincreasedinZSmobileexistinginternalvaluechaincausedbyZSwire

5、lesscityinternalvaluechain.Thevaluestreamofexternalindustrychaincan'tbeliquidated.Therearealternativecompetitiverelationshipbetweeninternalvaluechainandexternalindustrychain.ThelastsectiontakesareconstitutionfortheexistinginternalvaluechainandexternalindustrychainofZSWirelessCity

6、andconcludestotallynewinternalvaluechainandexternalindustrychainofZSWirelessCity,andthenbringssomeprofitstrategiesforZSWirelessCity,suchasZSmobileSeparatesbusinesssupportplatform,applicationdevelopment,supplieswirelesscityplatformcapabilitysupportingandopensclientresources,suppli

7、esinformationtechnicalsupportingforthegovernmentinreturnforsupportofWirelessCity.Keywords:WirelessCity,ValueChain,ReconstitutionforValueChain,CityOperation目录摘要IAbstractII图目录IV表目录V1绪论11.1研究背景及意义11.2国内外相关的研究与实践31.3本文的研究方法及主要研究内容82ZS无线城市盈利模式的现状及问题112.1ZS的基本情况与无线城市运营现状112.2ZS无线城市盈利模式

8、现状及问题分析152.3ZS无线城市盈利的阻碍因素分析173ZS无线城市盈利的价