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1、机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate麦肯锡咨询资料制作基础Unitofmeasure例子HighLowüû–LegendLegendLegendTextTextTextTextTextTitlex–÷+x–÷+TextTextTextTextText1GBUTtemTextTextTextTextTextTextTextTextTextText2X2CUBEDUnitofmeasure22X2TOWERUnitofmeasure

2、3PlacePriceProductPackagePositioningpromotionProductoffering5PsMARKETINGUnitofmeasure4StrategySkillsSystemsStaffSharedvaluesStructureStyle7SUnitofmeasure5ARROW3DUnitofmeasure6GBUTtemCUBES13DUnitofmeasure7GBUTtemCUBES23DUnitofmeasure8GBUTtem*FootnoteSource:

3、CUBES33DUnitofmeasure9GBUTtemTextTextTextTextCUTOUT3DUnitofmeasure10NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORKUnitofmeasure11TextTextTextTextTextTextTextTextTextTextJOINTUnitofmeasure12TextTextTextTextLEVELSEPARATE4Unitofmeasure13

4、TextTextTextLINEARA3DUnitofmeasure14TextTextTextTextLINEARB3DUnitofmeasure15TextTextTextLINEARC3DUnitofmeasure16TextTextTextLINEARD3DUnitofmeasure17TextTextTextTextLINEARE3DUnitofmeasure18TextTextTextLINEARG3DUnitofmeasure19TextTextLINEARI3DUnitofmeasure20

5、TextTextTextTextLINEARJ3DUnitofmeasure21TextTextTextTextLINEARN3DUnitofmeasure22TextTextTextLINEARP3DUnitofmeasure23TextTextLINEARQ3DUnitofmeasure24TextTextLINEARQ3DUnitofmeasure25PlanImplementSupportLINKS3Unitofmeasure26PERSPECTIVE3DUnitofmeasure27GBUTtem

6、TextTextTextPROPELLER3DUnitofmeasure28RINGS3DUnitofmeasure29GBUTtemTextTextSCALEUnitofmeasure30TextTextSCALESUnitofmeasure31TextTextTextTextTextTextSIZESINUnitofmeasure32SPIRAL13DUnitofmeasure33SpiralBrakesTubeintubeSPIRAL23DUnitofmeasure34GBUTtemTextTextT

7、extTextSPOTLIGHTUnitofmeasure35TextTextTextTextTextTextSTAIRCASEUnitofmeasure36GBUTtemStars3DUnitofmeasure37GBUTtemTextTextWIRECUBESUnitofmeasure38TextTextTextTextTextTextTextARROWSUnitofmeasure39TextLEVEL1Unitofmeasure40TextTextLEVEL2Unitofmeasure41TextTe

8、xtTextLEVEL3Unitofmeasure42TextTextTextTextLEVEL4Unitofmeasure43TextTextTextTextTextLEVEL5Unitofmeasure44TextTextTextTextTextTextLEVEL6Unitofmeasure45TextHeaderHeaderTextFLOW2Unitofmeasure46TextTextHeaderHead