国际商务_英文课件Chap001

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1、InternationalBusiness7ebyCharlesW.L.HillMcGraw-Hill/IrwinCopyright©2009byTheMcGraw-HillCompanies,Inc.Allrightsreserved.Chapter1GlobalizationWhatIsGlobalization?Theworldismovingawayfromself-containednationaleconomiestowardaninterdependent,integratedglobaleconomicsy

2、stemGlobalizationreferstotheshifttowardamoreintegratedandinterdependentworldeconomy转向一个更为一体化与相互依存的世界经济。Globalizationhastwofacets:1)theglobalizationofmarkets2)theglobalizationofproductionTheGlobalizationOfMarketsTheglobalizationofmarketsreferstothemergingofhistoric

3、allydistinctandseparatenationalmarketsintoonehugeglobalmarketplace市场全球化是把历史上独特的和分离的国家市场合并为一个巨大的全球市场。Inmanyindustries,itisnolongermeaningfultotalkaboutthe“Germanmarket”orthe“Americanmarket”Instead,thereisonlytheglobalmarket麦当劳的汉堡、可口可乐饮料，星巴克的咖啡，IKEA（宜家）的家具在向世界提供标准化的

4、产品。TheGlobalizationOfMarketsFallingtradebarriersmakeiteasiertosellinternationallyThetastesandpreferencesofconsumersareconvergingonsomeglobalnorm不同国家中消费者的嗜好和偏爱正在趋同于某些全球标准Firmshelpcreatetheglobalmarketbyofferingthesamebasicproductsworldwide通过向世界提供标准化的产品，企业正帮助创立一个全球市

5、场ClassroomPerformanceSystemTheshifttowardamoreintegratedandinterdependentworldeconomyisreferredtoasa)economicintegrationb)economicinterdependencyc)globalizationd)Internationalization最为全球化的市场不是消费品市场，而是工业品和原材料市场，因为它们能满足全世界普遍的需要。TheGlobalizationOfProductionTheglobali

6、zationofproductionreferstothesourcingofgoodsandservicesfromlocationsaroundtheglobetotakeadvantageofnationaldifferencesinthecostandqualityoffactorsofproductionlikeland,labor,andcapitalCompaniescompetemoreeffectivelybyloweringtheiroverallcoststructureorimprovingtheq

7、ualityorfunctionalityoftheirproductoffering以波音公司最近的商用喷气式客气波音777为例，8个日本供应商制造机身、机舱门和机翼的零件；一个新加坡供应商制造起落架前轮的舱门；3个意大利供应商制造机翼的阻力板。ClassroomPerformanceSystemThemergingofhistoricallydistinctandseparatenationalmarketsintoonehugeglobalmarketplaceisknownasa)globalmarketfacil

8、itationb)cross-bordertradec)supranationalmarketintegrationd)theglobalizationofmarketsClassroomPerformanceSystemFirmsthatareinvolvedininternationalbusine