资源描述：
《综合思考的逆向物流成功案例索尼爱立信【外文翻译】》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、外文翻译原文原文ComprehensiveThinkingDrivesReverseLogisticsSuccessatSonyEricssonMaterialSource:ReverseLogisticsMagazineAuthor:EricM.HemmingR.BuckminsterFuller,a20thcenturyinventorandfuturistoncestated,"Ofcourse,ourfailuresareaconsequenceofmanyfactors,butpossiblyoneofthemostimportantist
2、hefactthatsocietyoperatesonthetheorythatspecializationisthekeytosuccess,notrealizingthatspecializationprecludescomprehensivethinking."SonyEricssonMobileCommunications(USA)Inc.,theNorthAmericansubsidiaryofSonyEricssonMobileCommunicationsAB,hasjumpedfromspecializationtocomprehens
3、ivethinkinginitseffortstodrivereverselogisticssuccess.SonyEricssonhaddrivenprocessspecializationthroughoperatingcentralizedSourcingandSupplyOperations,supportingglobaldemand.Thecompany’sGlobalCustomerServicesorganizationownedthereverselogisticsprocesswithinthecompany,andSalesan
4、dOperationsPlanningwaspartofSalesandMarketing.Theoperationswerescalable,drivingtowardsworld-classperformance.Globalleadership,however,hadadesiretodriveforwardadditionalimprovements.Afteracomprehensivereviewoftheexistingsupplychainwascomplete,thecompanyinitiatedapilotprogram,inN
5、orthAmerica,tofocusonintegratingplan,source,make,deliverandreturnelementsofthebusiness.Managementfeltoutsourcedback-endoperationsmightbeconsolidatedandthatimprovementswithinforwardandreversesupplychainplanningmightberecognizedfromthistypeofeffort.Itwasalsofeltthatanexpansiveint
6、egrationwouldincreasedataexchangebetweenfunctions.Thiswouldleadtoimprovedsupplychainvisibility,promptingadditionalsupplychainenhancements.Inlate2006,MagnusBergjoinedtheNorthAmericaRegionasVicePresidentofOperations,andasamemberofSonyEricsson’sGlobalOperationsLeadershipTeam.Thepr
7、ogramwastobedeployedunderMagnus’leadership.Theintentwasfortheregiontotesttheend-to-endapproach,notonlytosupportthelocalbusiness,butalsotohelpdelivervaluebacktotheotherSonyEricssonsites.Magnusandhisteamwerechargedwithbalancingthedeploymentofthepilotandensuringthatthespecializati
8、onandscalethathadbeenestablishedthroughcentralizedglob
