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1、外文翻译原文DifferentiatedmarketingMaterialSource:DIFFERENTIATEDAuthor:RanWenLeWhatisthedifferentialmarketingSo-calleddifferentialmarketingdifferentiateddiversitymarketstrategymarketstrategy,alsocalleddifferencesbetweenothernessmarketing,referstofacehassubdivisionmarket,thee
2、nterprisechoosetwoormoresonmarketasourtargetmarket,respectivelyforeachchildmarkettoprovidespecificproductsandservicesaswellascorrespondingsalesmeasures.Enterpriseaccordingtothesonmarketcharacteristics,respectivelyformulateproductstrategy,pricestrategy,channelstrategyan
3、dmarketingstrategyandtocarryout.ThecoreideaofdifferentialmarketingThedifferentialmarketing,thecoreideais"segmentmarket,inviewoftargetedlocation,importbrand,setsuptheimage".Isthemarketsegmentation,basedonthetargetmarket,throughthepersonalizedneedsofbrandpositioningandco
4、mmunication,givethebrandofuniquevalue,setsupthedistinctimage,establishbranddifferentiationandpersonalizedcorecompetitiveadvantages.Marketingisthekeydifferencesflowermarketactivelyseekingcur,selectthetargetmarket,mininghadbenottedsatisfypersonalizedneedsofconsumers,deve
5、lopnewproductsofnewfunctions,givethebrandnewvalue.Thedifferentialmarketingbasis,isthemarketconsumptiondemanddiversitycharacteristics.differentialconsumershavedifferenttastes,differentpersonality,differentvaluetropism,thedifferenceistheincomelevelanddifferentconsumption
6、idea,etc,thusdeterminestheirproductbrandtohavedifferentneedsconsiderations,andthisiswhyneedtoundertakethedifferentialmarketingreasons.Thedifferentialmarketingnotsomemarketinglevel,somemarketingmethodofinnovation,butproducts,ideas,value,image,promotionmeans,promotionmet
7、hodssuchascomprehensive,systematicmarketinginnovation,andinnovationonthebasisofrealizingbrandinthemarketsegmentgoalonthefocus,obtainstrategiclead.7ThedifferentialmarketingformEnterprisecanchoosesomeinterestsasthebiggestsonmarkettargetmarket,ifhaveenoughabilitytosatisfy
8、morechildmarket,itcanchoosemorechildmarket;Ifeachbranchofenterpriseallmarketisveryattractive,andtheenterprisealsohast
