HONDA本田广告和品牌战略

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1、Honda’smarketingcommunicationadvertisingorbrandingstrategyMainContents1CompanyProfile2Advertisementsorbrandstrategy3SomePictures4ReferenceCompanyProfileProductsMotorcyclesAutomobilesMountainbikesEnginesRobotsAeroplanesHondaisaJapanesemultinationalcorporationprimarilyknownasamanufacturerofautomobile

2、sandmotorcycles.Hondaalsomanufacturesgardenequipment,marineengines,personalwatercraftandpowergenerators,etc.BigeventsHondawasthefirstJapaneseautomobilemanufacturertoreleaseadedicatedluxurybrand,Acurain1986.ThefirstproductionautomobilefromHondawastheT360minipick-uptruckThefirstproductioncarfromHonda

3、wastheS500sportscar.AdvertisementsorbrandstrategyHonda‘sofficialsloganis“ThePowerofDreams”.Buttheyhaveneverusedthisslogantoselltheirproducts.Mr.Honda’sbeliefisthatwellbuiltproductswillsellthemselves.Asweallknow，itsproductsdohavedamngoodqualities.It’snotdifficulttoexplainwhypeoplelikeitsproducts.Soq

4、ualitywhichHondaisalwaysfocusingonistheheartofitsbrandstrategy.ConceptMotorcycleAsimoFomula1Theend“人生的青春，逝去就不再来了。”“年轻有为”是指能够珍重青春的人，如果青年时代无所作为，那就是“年轻无为”，这实在很可惜。本田宗一郎Thankyou!