电子商务英语12

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1、Keypoint:usefultermsanddefinitionsofe-commerceDifficultpoints:theartsoftheadsRequirementBytheendofthislesson,youshouldbeabletohaveagoodcommandof□e-commercetermsgiveninthelesson□theartsoftheads□writinganadvertisementaccordingtothegivenconditionsBytheendofthislesson

2、,youshouldbeableto□knowthefeaturesofbothwordsandsentencesinadvertisements□analyzethesuccessfulexperienceofL'OreolBeautifulIdeaAbstract:ThearticletellsastoryaboutabeautifulideahowL'Oreol,theglobalbeautygiant,refocuseditsmarketingmachineonblackandAsianconsumerstospu

3、rgrowth.Keywords:L'Oreol;chronologicalandculturaldifferences;consumers;ethnic-beautymarketNewWordsdisastrousa.灾难性的permn.烫发aprettypennyn.一大笔钱bouncya.快活的tressn.散乱的长发world-beatern.天下无敌；举世无双revampv.改装；翻新lipstickn.口红cashinon用…赚钱；利用bekeyedto使适合于chronologicala.按年代顺序排列的;年

4、表的jigsawn.拼板玩具spectrumn.光谱helmv.领导；掌管cannibalizationn.同类相残torrida.酷热的；狂热的；困难的archetypala.原形的；典型的dermisn.皮肤moisturizern.保湿用品celluliten.脂肪团lustrousa.光辉灿烂的price-to-earningsration.市盈率scathingA严厉的；尖锐的bloodlettingn.放血beholdento对…负有义务的holdingcompanyn.控股公司odd-offa.没有胜算的sk

5、in-soothinglotionn.柔肤剂SentenceExplanations1."Theygotherhairbackmorehealthyandshiny,"saidHatcher,whopromptlybookedanappointmentforherself---hopingthatL'Oreal'sstylistsandresearchers,armedwithavastarrayofshampoos,conditionersandgels,couldalsosortouthertresses.哈彻说，“他

6、们令她的头发变得更加健康而有光泽了。”哈彻立刻预约了这家研究所，希望欧莱雅的发型设计师和研究人员动用手中名目繁多的各种洗发水、护发素和发胶，打理好她那一头乱糟糟的长发。这是一个复合句。主句是"Theygotherhairbackmorehealthyandshiny,"saidHatcher,后面由who引起一个非限制性定语从句。hoping引起的分词短语做从句谓语booked的状语表示原因。thatL'Oreal'sstylistsandresearchers,armedwithavastarrayofshampoos,

7、conditionersandgels,couldalsosortouthertresses是名词从句，做hoping的宾语。2.Withthebeauty-supplementmarketworthabout$800million,itcouldbeawhilebeforeInneovpaysitsway.在价值8亿美元的美容营养品市场中，Inneov还要有一段时间才能赢利。paysitsway赚钱；不负债。SkillTrainingAdvertisementWriting(III)广告口号（SLOGAN）广告口号是指该

8、广告在一定时期内反复使用的特定的宣传语句，是使公众理解和牢记的一个确定的观。这个观念无形中成为人们购买商品或劳务、恵顾企业的选择依据。英文广告口号多采用完整的短句形式，这样便于上口，易于记忆。□Justdoit.只管去做！（NIKE耐克运动鞋广告）□ Feelthenewspace.感受新境界。（SAM