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ID:40287235
大小:509.50 KB
页数:21页
时间:2019-07-30
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1、Keypoint:usefultermsanddefinitionsofe-commerceDifficultpoints:writingskillsofheadlineofadsRequirementBytheendofthislesson,youshouldbeabletohaveagoodcommandof□e-commercetermsgiveninthelesson□writingheadlinesandsupplementaryitemsBytheendofthislesson,youshouldbeableto□knowthestructureofanadverti
2、sement□analyzethesuccessfulwaysofStarbucks□knowtheinformationsuperhighwayStarbucks—SharingSuccessAbstract:ThearticletellsofthesuccessfulexperienceoftheriseofStarbucks.Itsideaisthatsuccessisbestwhenit'sshared.Andtheabilitytogetpeopletothinkpassionatelyanddothingsasifitweretheirownbusinesscanon
3、lybeachievedwhentheyaretrulypartofthebusiness.Keywords:Starbucks;values-andculture-basedbusiness;competitiveadvantageNewWordschroniclen;v.记事;记述;载入编年史holddown(美口语)保持;维持irreversiblea.不可逆的;不可改变的havealottodowith与……很有关系MobyDickn.中译本翻译成《白鲸》beann.(美俚)一块钱,BeanStock小额股票losesightof忽略;忘记alignmentn.定位;结盟
4、;校正play…(up)with以……自娱hungryfora.渴望的proliferationn.扩散;激增constituency全体选民;顾客;赞助者fragilityn.脆弱;脆性attritionn.摩擦;损耗SentenceExplanations1.AftergraduatingfromNorthernMichiganUniversity,SchultzspentthreeyearsinsaleswithXerox,beforemovingontoahousewarescompanythatsoldcoffeegrinderstocompaniessuchasSta
5、rbucks,whichhadfourstoresbackthen,andsoldcoffeebythepound,notthecup.舒尔茨从北密执安大学毕业后,他先在施乐公司干了3年销售,然后又去了一家家居商品公司,该公司向诸如星巴克这样的公司销售咖啡研磨机。当时的星巴克有4家分店,按磅而不是按杯卖咖啡。这个句子是一个复合句。主句的句型结构是主+谓+宾,即:Schultzspentthreeyears.由that引起的定语从句修饰先行词company,在这个定语从句中,含有一个由which引起的非限制性定语从句,修饰先行词Starbucks。句子中有两个非谓语动词gradua
6、ting和moving,都是动名词,由它们引起的动名词短语分别做介词After和before的宾语。2.Whenhecouldnot,heleftin1986toopenhisownstores,IIGiomale,whichweresuccessfulenoughforhimtobuyouttheStarbucksCoffeeCompanyayearlater,withthehelpoflocalinvestors.在说服未能奏效之后,他于1986年退出了星巴克,自己开了一家“每日咖啡店”。生意相当成功,足以使他于次年在当地投资者的帮助下,购买下星巴克咖啡公司。IIGiorna
7、le(意)每天,是舒尔茨开的咖啡店的名字。3.Andthedrivingforceofthecompanyhasalwaysbeentryingtoachievethisveryfragilebalancebetweenrecognizingthecompany'sresponsibilityforlong-termvalueandprofitabilityfortheshareholders,andthemostimportant,constituencyandresponsi
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