江苏省沭阳县潼阳中学高中英语必修四教案：unit1project2

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1、棗筋赛磴筋中肆教学案科目：英语主备人:备课日期：M4U1Advertising第2课时Project2教学目标EnabletheSstounderstandthepassagebetter.教学重难点1.HelptheSsunderstandsomedifficultsentences.2.Howtomasterthewordsandexpressions教学流程内容板书SteplGreetingsandRevision,Step2ReadingT:Nowadayspeopleal1overtheworlduseal1kindsofmediatoadvert

2、iseforthebenefitofthepublicorpublicwelfare・Haveyoueverthoughtoflaunchinganadvertisementcampaignaboutsocialconcerns?Ifso,doyouknowhowyoubuiIdanadvertisementcampaign?Now,let，sreadthefollowinghandoutandthiswi11giveyousomebasicinformationonanadvertisementcampaign・Whileyouarereadingthepas

3、sage,pleasefindanswerstothefollowingquestions.Showthequestionsonthescreen,andgivethestudentsfiveminutestoread.1.Whatisanadvertisementcampaign?2.Howmanykindsofmediaarereferredtointhispassage?Whatarethey?,3.Whoisthetargetaudienceforyouradvertisementcampaign?Step3Languagepoints：1.Uniike

4、asingleadvertisement,anadcampaignisanorganWedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience・句法分析:organized为过去分词作定语,修饰programme；using…为现在分词短语作后置定语。关键点拨加工润色Acompaign:大型、有组织的战役，还可以表示运动、活动、竞选活动等。battle:指两支强大的军队在某一地点进行的长时间的、大规模的战役。war:指国与国之I'可或国内的公开的大规模战争，包含有多次的bat

5、tle,conflict:常指精神方面的冲突和斗争。fight:指两个人或两个组织Z间的争斗。e.g.liefoughtbravelyinmanybattlesandgainedtheirrespect.apublichealthcamaign卫生运动2.Inordertodetermineyouraudience,youwillneedtodoalittleresearch.(Page1&Line10)▲determinevt.决心，决定determine+名词决心，确定determinetodosth.决心干某事determinesb.todosth.使某人

6、下决心于某事(2)vi.determineon/upon+(doing)sth.决定，决心(3)determinedadj.决意的；已决定的；坚决的bedeterminedtodosth.下决心去干某事，果断/断然/决然干某事注意：determinetodosth.是一个短暂性的动作，不能与时间段连用。bedeterminedtodosth.是延续性的状态，可与时1'可段连用。3.It'simportanttoalwaystrytoappealtothewaytheaudienccwillreact.(Page1&Line18)Aappealvi.迎合；有吸引力

7、；要求，恳求；诉诸(1)appeal(tosb.)forsth.恳求(某人)某物;为某事向某人呼吁Weappealedtohimforhelp.我们向他求援。(2)appealtosb.todosth.呼吁某人做某事，恳求某人做某事Sheappealedtoustogowithher.4.Youcangatherthisinformationforyourresearch.(Page18,Line19)Agathervt.&vi.聚集；采集，收集；揣测Hetravelsabouttheworldgatheringfactsaboutlittle-knowndis

8、eases.Allthe