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1、Module5ThegreatsportspersonFormanyintheir40s,goingjoggingaroundtheparkisenoughtocauseahotsweat.Andthenthere’sLiNing,whoattheageof44,wasabletoflythroughtheairandthen“run”alaparoundtheBirdsNest’svertical(垂直的)wallatleast,accordingtotheChinaDaily.Afterhisretirementfromgymnastics,MrLiseth
2、issightsongoldofadifferentkind.InMay1990hefoundedtheLiNingsportswearcompany.Throughouthislife,hehasenjoyednewchallenges.Notsatisfiedwithsittingbackandwatchingthegoldcoinsrollin,hesetaboutanewlearningprogramforhimselfthatwouldtakehisbusinesstoanentirelydifferentlevel.HestudiedlawatPek
3、ingUniversity.Butthatwasmerelyonephaseofhispreparations.Hesaidin1998:“AfterfinishingmystudiesatPekingUniversity,I’llcontinuetodotheMBAprogramme.Iampreparingmyselfforcompetitionintheglobalmarket.”AftergraduatingwithanMBA,theprinceofgymnasticsthenmadeambitiousgrowthplansthatwouldmakehi
4、macorporateking.Accordingtoafinancialreport,MrLiischairmaninacompanythathasoverfivethousandstoresinChina,whichhasarevenue(收入)ofmorethan4.35billionyuaneachyear—up36.7percentyearonyear.Revenuefromfootwearalonewas1.86billion.Itmeansthatinaregionofsevenandahalfmillionpeople,ifapairofshoe
5、swassoldfor250yuan,everyoneboughtapairof“LiNings”lastyear.However,LiNingwasfacinganintractable(很难处理的)situation.PlanstobuildontopofitssuccessinChinawithexpansionintooverseasmarketswerebelowexpectations.HewasalsofacingincreasedcompetitioninitshomemarketfromotherChinesebrandslikeAnta.Li
6、Ningisacutelyawareofthis,andhasbeenworkinghardtoimprovehisbrand’simage.Section_ⅠIntroduction_&_Reading_—_PrereadingALifeinSportTheycalledhim①theprinceofgymnasts②.Whenheretired③attheageof26,15hehadwon106goldmedalsinmajor④competitionsacrosstheworld.Theyincluded⑤sixoutof⑥sevengoldmedals
7、atthe1982WorldChampionship,andthreeatthe1984OlympicsinLosAngeles(aswellastwosilverandabronze).LiNingwasthebest.Whensportsjournalistsmetin1999tomakealist⑦ofthegreatestsportsmenandsportswomenofthetwentiethcentury,LiNing’snamewasonit,togetherwith⑧footballerPeleandboxerMuhammadAli.Buteve
8、nthoughhehad
