商务口语_Marketing

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1、SunChaoBusinessEnglishLearningMarketingDiscussion:Isthereanythingwouldoccurtoyourmindwhenlookingatanbottleofcocacola?CocaColaCarbonicaciddrinkCatching-eyesbottledesignNosugarandlowcaloriesTheworld’sbrandWangLinqinastheGlamourThetopsponsorof2008OlympicGamesThemainrivalofPEPSIcolaThedrinkofP

2、EPSITargetMarketWhoexactlythosecustomersare（哈根达斯冰激淋）（辛巴克咖啡）“客分三类，货分三级；先问乡里，后谈生意。”MarketResearchCollecting,analyzingandreportingdataMarketResearchToreduceuncertaintyindecision-making:“事不预则废，商不预则背。”MarketResearchTohaveenoughinfoaboutthepotentialmarketandcustomers’tastesandopinions（卖月饼）Market

3、ResearchTomonitortheeffectsofstrategies“两眼盯着市场转，经营随着需求转。”MarketResearchToidentifytheperformanceofacompanyoraproductinthemarket培养一批托儿VocabularySurveyQuestionnaireInterviewPutapollonourwebsiteInternalresearchPrimarydata,secondarydataFindingsSWOTanalysisStrengthWeaknessOpportunityThreatStrengt

4、hsAgoodimagetothepublicTheworld’sbiggestburgersWorldwidefastchainsDiscountspolicyQuality,cleanliness,serviceWeaknessJunkfoodsproblemsLackofdiversificationDown-marketimageEasily-copyformulaHighstaffturnoverOpportunitiesLeadingoneofAmericanModelsThefastfoodcultureinvogueComing-downbarrierstoi

5、nternationaltradeThreatsAnti-globalizationCountlesssmallercompetitorsHealthyvaluepursuit4Ps(themarketingmix)ProductPromotionPlacePriceDiscussion:Whatisimportantwhendecidingtobuyaproduct?PriceAfter-salesserviceQualityBrandPackagingImageAmbassadorProductQualityFeaturesStyleBrandnameSizePackag

6、ingservicesQuality,let’ssay,thelifetimeofaproduct.Qualityspeaksforitself.“好马凭力气，好货凭名气”“Inaneraofeyeballeconomy,high-qualityproductswithpoorpackagingcouldbeleftoutincold.”（什么是眼球经济？）“After-salesserviceiskindofcommitment.”“Lipservicetothebuyersisshirkingresponsibilities.”“人不信则不立，店无信则不兴。”Promot

7、ionAdvertisingPublicrelationsPersonalsellingTipsDiscussion:Whatadvertisementimpressedyoumost?Forwhatproducts?Andtheslogans?Communicatingthecompany'smessageandpromotingitsproducts,servicesandideastoexistingorpotentialcustomers广告一登，死物逢生一分广告，十分获利王婆卖瓜，自卖自夸广告