商务英语 Unit 7 Marketing.ppt

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1、QuotationAkioMorita(1921–1999)Co-founderofSony“Communicationisthemostimportantformofmarketing.”A‘ThefourPs’formthebasisofthemarketingmix.Ifyouwanttomarketaproductsuccessfully,youneedtogetthismixright.Matchthe‘Ps’1to4tothedefinitionsa)tod)1Product2Price3Promotion4Place

2、a)thecosttothebuyerofgoodsorservicesb)informingcustomersaboutproductsandpersuadingthemtobuythemc)wheregoodsorservicesareavailabled)goodsorservicesthataresoldBListentofourconsumerstalkingaboutdifferentproducts.DecidewhichofthefourPseachspeakerisdiscussing:product,price

3、,promotionorplace.Speaker1:Speaker2:Speaker3:Speaker4:PlacePromotionPriceProductCWhatinfluencesyoumostwhenyouaredoingshopping?Why?ProductPricePromotionPlaceDTellyourpartneraboutamarketingsloganthatimpressedyou.AForeachgroupofwords1to5:Fillinthemissingvowels.Matchthewo

4、rdstothedefinitionsa)toc).1marketa)Thepercentageofsalesacompanyhasb)Informationaboutwhatcustomerswantandneedc)Agroupofcustomersofsimilarage,incomelevelandsocialgroup2consumera)descriptionofatypicalcustomerb)whereandhowpeoplebuythingsc)thingspeoplebuyfortheirownuse3pro

5、ducta)Introductionofaproducttothemarketb)Lengthoftimepeoplecontinuetobuyaproductc)SetofproductsmadebyacompanyresearchsegmentsharebehaviorprofilegoodslaunchLifecyclerange4salesa)Howmuchacompanywantstosellinaperiodb)Howmuchacompanythinksitwillsellinaperiodc)Howmuchacomp

6、anyhassoldinaperiod5advertisinga)Abusinesswhichadvisescompaniesonadvertisingandmakesadsb)Anamountofmoneyavailableforadvertisingduringaparticularperiodc)Aprogramofadvertisingactivitiesoveraperiod,withparticularaimsforecastfigurestargetcampaignbudgetagencyBChooseawell-k

7、nownproductforeachoftheseproductcategories.CarsNewspaper&magazineWatches&jewelryClothingAListentothefirstpartoftheinterviewandcompletethechart.SuccessfulmarketingGoodcreative____________GoodmarketingcommunicationsCustomerorientationReachingtheright_______________Clear

8、marketing______________Workingwellwith_______________Whatcustomers____________theywantitAttheright_______Inawaythat’s_______